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Media and society final > Media and society final > Flashcards

Media and society final Flashcards

1
Q

Pen name of Elizabeth Cochrane and what did she do to get her story

A

Pen name was Nellie Bly and she faked insanity for her story

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2
Q

Where does the word paparzzi come from?

A

Came from a photographer called Paparazzi from the film La Dolce Vita

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3
Q

What is a sound bite?

A

A short extract from a recorded interview

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4
Q

Who was Edward R. Murrow? What show was he on and what was he best known for?

A

He is a broadcaster. He was on a show called, see it now. He introduced the investigative model of journalism to television

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5
Q

What is a gotcha story?

A

Interview method designed purposefully to slip up interviewee

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6
Q

Who was Richard Jewell

A

He was a security guard at the 1996 olympics in atlanta who became the prime suspect in the olympic park bombing

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7
Q

What is product placing?

A

A form of advertisement, where a product is integrated purposefully into a piece of art like a tv show etc

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8
Q

What is Subliminal advertising?

A

A form of marketing that influences consumers responses without being aware of it. Like the Womens body in the coke can fiz

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9
Q

What two categoriers do most advertising agencies fall into?

A

Mega agencies
Boutique agencies

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10
Q

What is a slogan?

A

A catchy phrase used in advertisement that attempts to sell or promote a product

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11
Q

What is spam and where does the term come from?

A

Computer term referring to unsolicited emails. It came from a monty python sketch where a character keeps saying spam

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12
Q

What is puffery?

A

The legal use of exaggeration by companies to boost there product

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13
Q

What is a medicine show?

A

Travelling circus-like shows featuring vaudeville style acts. Culminating in a pitch for some product, often medicine

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14
Q

What cartoon characters starred in cigarette ads on TV back in the 1960s?

A

The flintstones

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15
Q

What is a pseudo-event?

A

An event created purposefully for media attention

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16
Q

Who was Buffalo Bill?

A

His real name was William Cody. He was a showman for a wild west show

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17
Q

What is lobbying?

A

The process of attempting to influence the voting of law makers to support a client or organizations interest

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18
Q

Who was P.T Barnum?

A

He was a 19th century press agent who secured newspaper coverage for his client through exaggeration, fraud stories and staged events.

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19
Q

What is propaganda?

A

A communication strategy that tries to manipulate public opinion

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20
Q

What is the most popular search engine today?

A

Google

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21
Q

What is the most popular social media site today?

A

Facebook

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21
Q

What was the first directory available on the net?

A

Yahoo

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21
Q

What was the first friend collection social media site?

A

Friendster

22
Q

What social media site was once owned by Justin Timberlake?

23
What is phishing?
An internet scam where they ask you for your personal information
23
What is identity theft?
The illegal obtaining of personal credit and identity information in order to spend other peoples money
23
What is net neutrality?
The principle that every website and user has the right to the same internet network speed and access
24
What is infantilization?
The act of reducing a person status to an infant;treating someone like an infant
25
Who developed the world wide web?
Tim Berners Lee
26
When and where was the world wide web developed
Developed in 1989 at the CERN partical physics lab in Switzerland
27
What is content community and some examples?
Online communities that exist for sharing all types of content from text to photo and videos. Youtube, Fanfiction.net and flicker are some examples
28
What was the first home video game?
Odyssey (1972)
29
Who invented the first cartridge based console?
Jerry Lawson
30
What was the first game console to include a built-in modem?
Sega dreamcast
31
What is an MMORPG and some examples?
MMORPG is a massive multiplayer online role playing game. Examples include, - Knights of the old republic - Everquest - World of war craft
32
What is an avatar?
An identity created by an internet user to participate in a form of online entertainment
33
Who is Anita Sarkeesian?
A feminist who is famous for speaking out how women are treated online
34
What is an advergame?
A video game purely created for promotional purposes
35
What is the Atari 2600 game "adventure" best known for?
First game with an easter egg
36
What is the cultivation effect?
Is the concept that lots of exposure to media can shape a persons perception of reality
37
What is the mean world syndrome?
Where individuals percieve the world as more dangerous as it is due to negative media content
38
What is the uses and gratifications model?
Argues that people use the media to satisfy emotional and intellectual needs.
39
What are the seven pairs of uses and gratification model discussed in class?
1) Entertainment/Time punctuation 2) Information/Surveillance 3) Escapism/notalgia 4) Companionship/conversation building 5) Problem solving 6) Personal enrichment/development 7) Catharis/tension release
40
What are Pseudo-polls?
Informal surveys or online polls that aren't scientifically conducted so their results might not be accurate
41
What is a Catharsis effect?
The idea of expressing / venting negative emotions on a video game to make you feel better
42
What is parasocial interaction?
Where someone may feel attached to a tv character, celebrity etc
43
What determines fair use?
- If it's for non commercial use - Shorter smaller the better - If it's a parody - Private use
44
What are the right you're guarenteed in the first Amendment?
- Freedom of speech - Freedom of press - Freedom of religion - Right to protest/assemble - Right to petition
45
What was the scandal with Fatty Arbuckle?
Arrested for the rape and murder of Virginia Rappe
46
What was the role the Fatty Arbuckle scandal played in the self regulation of the film industry?
The movie industry formed the Motion Producers and Distributors of America (MPPDA)
47
What is a public domain?
The public can use something that is in the domain for free
48
Explain the "A Fair(y) use tale" video
- Created at Stanford school to explain copyright and fair use - Made entirely of Disney cartoon clips
49
What is the difference between slander and libel
Slander is the defamation of character in spoken language form, Libel is the defamation of character in written or broadcast expression
50
What is the legal definition of obscenity?
Expression that is not protected speech if three legal tests are met 1) Doesn't apply to community standards 2) Sexual conduct in an offensive way 3) The material, as a whole, lacks serious literary, artistic, political, or scientific value
51
What role did George Carlin play in setting the current FCC precedent for indecency?
George Carlin's comedy about the "Seven Dirty Words" led to a Supreme Court case where the FCC gained the power to control indecent content on radio and TV, especially during times when kids might be listening
52
What is the miracle case?
The case where the supreme court ruled "free speech and free press to films
53
What is prior restraint?
The legal definition of censorship in the United States; it prohibits courts and governments from blocking any publication or speech before it actually occurs

Media and society final (3 decks)

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