Media Literacy Flashcards
What is media literacy
The ability to analyze, evaluate and create media content
What does a good media literacy allow
1) One to critically understand the role of media
2) Make informed decisions
3) Identify misinformation
What do we need to understand about media
Every media is constructed someone chose what to include/exclude and emphasize
What are the five main concepts of media literacy
1) Media construct reality
2) Ideology/values
3) Audience
4) Industry
5) Codes/Conventions
How does media construct reality
What we see bevomes our reality even if it is not natural
What does ideologies and values help one do
Construct and view specific messages in specific ways
What is there always (audience)
Target group to whom the advertising is for.
What is everything built on (industry)/
Profit, we are a capitalist industry
What is sport a vehicule for
Sell product through endorsement
What are codes and conventions
WE know what is happening without having to say it through music or the use of cameras
What are codes and conventions trying to bring out
Emotions
What is a passive consumer
Someone that just follows. If everyone is doing it so will I
What is another word for passive consumer
Denotative
What percentage of people are passive consumers
95%
What is an active consumer known as
Responsible, connotative
What does an active consumer do
Ask questions
What is a media text
Everything, any form of communication. Ex: billboard, adds
What sociologist (from toronto) studied the impact of mass media on thoughts and behaviours
Marshall McLuhan
What are hot media
Print/radio
What are cold media
Formulated for intended audience
What is the global village
with internet you can learn everything
What is a good marketing strategy
Prosumption
What is presumption
empowerement of sports fans by allowing them to produce sport media content
