media language theories Flashcards
1
Q
genre theory
A
made by neale. states that each genre has conventions which are selected from a repertoire of repeated elements. each genre must innovate and redefine conventions. each genre is fluid and changeable so becomes a product of its time.
2
Q
semiotics
A
made by barthes. states that meanings are produced by media products through signs and codes which signify literal and symbolic meanings. these repeated meanings can come to seem self-evident eventually becoming cultural myths.
