media language Flashcards
where is the branded masthead conventionally placed?
why does it stand out?
in the top left-handed corner also called as the z-rule
it stands out due to choice of gold font connoting luxury and exclusivity, all traits that the brand associates with.
what is the limited colour palette?
black, white, gold and orange
what does the colour palette create a sense of?
cohesion to the design
what does the colour palette reinforce?
reinforces the magazines messages of luxury, sophistication and masculinity
what is the type of shot of the footballer on the front cover?
why this type of shot?
long shot
to ensure the magazine has star appeal for the audience
what does the cover price further reinforces?
it is a print magazine
aimed at an abc1 audience with disposable income
what might have took place when creating this magazine cover?
the selection process
how might have they created this magazine cover?
clearly a conscious decision to aim it at men who are interested in fashion, celebrity, politics, music and sport
who is the footballer on the front cover called?
raheem sterling
how is the cover star seemingly making eye contact?
by looking directly at the audience
why is making eye contact a common convention of magazines?
it helps to add to the more personal approach of this format
what does his cool, relaxed gaze and slight smile looks down at the reader suggest?
that she should be admired and looked up to
what are his leather combat trousers and boots considered as?
what are the connotations?
more high fashion than practical
connotes luxury and masculinity, whilst further indicating to readers that gq is a lifestyle magazine
what does the main cover line, “guardian angel. how raheem sterling saves football from itself” suggest and what are the multiple connotations?
suggesting his professional role as a footballer being anchored in the main cover line
connotes a sense of guidance and protection suggesting he is looking after players and the values of the game by rooting out racism
how is the idea of him doing morally good work being reinforced through?
through his black angel wings and cross tattoo