media language Flashcards
where is the branded masthead conventionally placed?
why does it stand out?
in the top left-handed corner also called as the z-rule
it stands out due to choice of gold font connoting luxury and exclusivity, all traits that the brand associates with.
what is the limited colour palette?
black, white, gold and orange
what does the colour palette create a sense of?
cohesion to the design
what does the colour palette reinforce?
reinforces the magazines messages of luxury, sophistication and masculinity
what is the type of shot of the footballer on the front cover?
why this type of shot?
long shot
to ensure the magazine has star appeal for the audience
what does the cover price further reinforces?
it is a print magazine
aimed at an abc1 audience with disposable income
what might have took place when creating this magazine cover?
the selection process
how might have they created this magazine cover?
clearly a conscious decision to aim it at men who are interested in fashion, celebrity, politics, music and sport
who is the footballer on the front cover called?
raheem sterling
how is the cover star seemingly making eye contact?
by looking directly at the audience
why is making eye contact a common convention of magazines?
it helps to add to the more personal approach of this format
what does his cool, relaxed gaze and slight smile looks down at the reader suggest?
that she should be admired and looked up to
what are his leather combat trousers and boots considered as?
what are the connotations?
more high fashion than practical
connotes luxury and masculinity, whilst further indicating to readers that gq is a lifestyle magazine
what does the main cover line, “guardian angel. how raheem sterling saves football from itself” suggest and what are the multiple connotations?
suggesting his professional role as a footballer being anchored in the main cover line
connotes a sense of guidance and protection suggesting he is looking after players and the values of the game by rooting out racism
how is the idea of him doing morally good work being reinforced through?
through his black angel wings and cross tattoo
what is he framed as? why?
frames as a Proppian Hero because it is conventional for magazine cover stars
what 2 cover lines should be considered when thinking about the magazine’s target audience?
“How to wear a broken suit” and “Why it’s finally OK to own a belt bag”
the top cover lines considering when thinking about the magazine’s target audience, what does it heavily focus on?
why?
focuses heavily on aesthetics and where having the ‘right’ look is apparently extremely important which the reader will begin to think of this magazine as a casual ‘how to’ guide when it comes to being a fashionable man
they have perhaps done to due to the competitive society today
what is the cover line at the top right of the shape advertising a picture special from?
gq heroes
what does the cover line “all the sizzle” imply?
implies gossip and celebrity intrigue
what does the term “exclusive” suggest?
suggest the reader won’t be able to find it anywhere else and will be required to purchase the magazine to feel ‘exclusive’ and to know the secrets
what does the right-hand side of the page the reader is offered?
politics
what does the cover line“Westminster has become a living nightmare. Andy Burnham’s Manchester masterplan.” reference?
the hyperbolic language is a reference to the elected mayor of Manchester who is calling for more devolved power to be given to cities rather than held by the government in London
what is the magazine offering for its audience members? (3)
serious journalism
entertainment
fashion advice
how is the magazine linked to ‘narrative’?
cover lines on the front cover tease people to want to read certain stories within the magazine (could be linked to Roland Barthes’ enigma codes), for example “Speak no evil. Inside the most brutal dictatorship you’ve never heard of.”
