Media Language Flashcards
Analepsis
flash backs
Anchorage
the text-based element that stabilises the polysenic nature of the text
Auteur
a media creative who has an identifiable style or approach that is visible across the products they make or feature in. Actors, directors and sound composers could be auteurs
Auteur Effects
argues that genre subversion is often caused by the effects that key contributors have in production (directors, actors and so on). Auteurs style genre driven content using individual hallmarks
Balancing Elements
a technique whereby background interest is balanced with the foreground subject
Bard
storyteller
Bardic Influence
refers to the nature of the media as a storyteller or information provider within the culture
Binary Thinking Structures
Strauss argues that humans naturally order the world using binary thinking. This thinking blueprint is expressed in the cultural products of any given society - in myths or television drama for example
Character Fallibility
where writers give heroes character flaws to construct vulnerability and to enable audience relatability; heroes inevitably have to overcome these flaws to successfully complete narrative quests
Character Oppositions
where the construction of characters is juxtaposed; oppositions might be based on age, ability, physical appearance or the moral outlook of each character
Charles Pierce
theorised that there are three types of signs: icon, index and symbol
Close-Up
a shot taken at close range
Code
an aspect of text from which the audience can derive meaning through decoding or deconstructing
Hermeneutic/Enigma Code
a mystery within a text that is not immediately answered. As an audience, we assume that this mystery is going to be solved at some point
Proairetic/Action Code
parts of a narrative which are related to things happening
Semantic Code
something within a text that means something, often multiple meanings
Symbolic Code
a part of the text that stands in for, or means, something else
Referential Code
where a part of a text refers to something outside of the text, assuming the audience has knowledge of whatever it is the text is referring to
Condensed Equilibrium
contemporary audiences have a much lower boredom threshold, expecting products to deliver actions or disruption quickly, so producers therefore propel narratives towards moments of immediate disruption to hook audience engagement from the outset
Contextual Effects
genre conventions are reshaped by social forces
Colour
use complimentary or opposing colours in the background
Connotation
1st order of signification
the possible hidden meanings behind the denotation, which are down to the audience to interpret, designates secondary meaning; for example, red has connotations of danger, love, blood, etc
Cowboy Shot
often used in Western films, where people are shot from roughly the thighs upwards
Cultural Codes
elements that require external information or cultural knowledge to be decoded
Dead Space
space with nothing in it
Decoding
the process of getting from denotation to connotation
Denotation
2nd order of signification
object placed within the text, designates primary meaning; for example, red denotes a colour
Depth of Field
a technique whereby the background or foreground is blurred to separate your subject
Depth of Layers
a technique whereby the subject is positioned in front of or behind objects to create 3D depth
Diegesis
the act of telling a story through narration
Diegetic Sound
sound that is part of the storyworld of the film
Differential Focus
a technique whereby the subject is left in sharp focus to guide the eye
Direct Effect
where producers encode messages and audiences decode them as expected
Disruption Stage
usually the second act of a narrative wherein the harmony of the hero’s world is disrupted by a series of events, propels the hero on a quest to repair their world
Encoding
what message is communicated by a product’s producer
Enculturation
the process of learning social norms or behaviours through matching others or by engaging with a culture, a process that Gerbner argues that the media contributes to
Enigma Codes
conventionally used at the start of narratives to hook audience interest by creating mystery, also known as hermeneutic codes
Episodic Narrative
narrative that is introduced and concluded within the episode
Establishing Shot
a shot that is at the head of a scene that clearly shows the location of the action, sometimes done by drones
Extreme Close-Up
often used to put focus on an aspect of someone or something, such as a smile in a toothpaste advert
Extreme Wide Shot
a shot with an extremely large amount of space around it
Ferdinand Saussure
theorised that we form signs in the order: signifier, signified, sign
Fill the Frame
a technique whereby you get in close and fill the frame with your subject
Fisheye Shot
an extremely wide shot, typically 180 degrees, giving an abstract yet dynamic aesthetic that appears distorted
Five-Act Model
Tsvetan Todorov’s narrative theory focuses on the structure of a narrative. Todorov states that when a film ahs a distinct narrative, it becomes more organised and structured, making it easier for the viewer to understand the story and plot. Todorov theorised that a film is separated into five main stages
a state of equilibrium
first stage of Todorov’s narrative theory; the first section of the narrative, sets up the basis of the film by showing a state of normality as it is at the start of a film
disruption of equilibrium
second stage of Todorov’s narrative theory; the film gains a purpose: to create a new equilibrium
recognition of the disruption
third stage of Todorov’s narrative theory; this allows the film to move forward in its goal of restoring the equilibrium
reinstatement of a new equilibrium
last stage of Todorov’s narrative theory; the final section of the film restores the equilibrium, or creates a new equilibrium
attempt to repair the disruption
fourth stage of Todorov’s narrative theory; something happens to restore the equilibrium of the film
Flexi-Narrative
used in long format television products with some narratives resolved in a single episode and others concluded over the course of a whole series or even longer, nurturing long-term viewing
Frame Stories
stories told inside of stories, testing Todorov’s narrative structure through the presentation of nested moments of equilibrium and disequilibrium
Framing
frame subject with surrounding objects, such as buildings, people and trees
Full Shot
a shot that shows the entire subject and some features of scenery
Genre Based Oppositions
some types of character, stylistic or narrative oppositions are associated with genre driven products. Detective/killer character archetypes, for example, are a common ingredient in crime dramas
Genre Difference
Neale tells us that media producers make products with identifiable genre ingredients to satisfy audience demand, but they also inject novelty so that their output doesn’t feel too repetitive
Genre-Driven Binary Opposition
where some binary oppositions are so deeply entrenched within a genre that they become a convention of the genre, such as how crime drama routinely deploy ‘law enforcer/law breaker’ stereotypes
Genre Fatigue
a phrase used when a genre no longer engages audience interest, might occur when a media market is flooded with output from the same genre or when products no longer innovate genre rules
Genre Hybridisation
using the aesthetic styles, narrative devices or character driven conventions from two or more genres in one product
Genre Subversion
term used when products break genre conventions. Genre subversions are likely to experiment with character, narrative or stylistic expectations
Genre Theory
Steve Neale theorised that genres feed off of stereotypes and repetition, but each time with subject variations and subversions, that genre has a relative and dynamic nature, and that you identify genre by signifiers, allowing audiences to predict what is going to happen, but there are only two genres
Genre of Integration
involves restoring relationships, group dynamics, resolution of emotion and reconnection
Genre of Order
involves restoring order from chaos, a lone central figure and resolution from violent conflict, often killing the bad guy
Hermeneutic Codes
Also known as enigma codes, these elements create mystery. Enigma codes are conventionally used at the start of narratives to hook audience interest.
High-Angle Shot
a shot positioned below the eye line of the subject, pointing upwards
High/Low Cultural Remixing
a common form of genre hybridisation that blend pop culture ingredients with motifs from more serious genres
Homogenised Cultural Effects
where TV makes people think the same things and adopt the same attitudes, achieved by the media’s reach and lack of cultural diversity
Hybridised Tonal Shift
the use of ingredients from a number of genres to author a range of emotional effects. A horror/crime hybrid, for example, can shift from moments of fear to suspense or intrigue.
Icon
a sign that bears a physical resemblance to what is being signified, such as a photograph
Iconic Sign
a sign that bears a physical resemblance to what is being signified, such as a photograph
Iconography
refers to the visual components in a media product that are genre driven, including mise en scène elements (setting, costume & acting) as well as other stylistics (camerawork, editing or typography)