Media Influence On Public Belief And Behaviour Flashcards
1
Q
Stuart Hall, encoding/decoding, 1973
A
Theory
2
Q
Mirca Madianou on audience reception of broadcasting, 2009
A
Outlines criticism of Hall’s theory: focuses too much on how the audience interpret the encoded meanings rather than whether or not they actually fully understand them or not
3
Q
Greg Philo (GUMG) on Hall’s theory, 2009
A
Use example of miners and pickets in violent altercations with police on news: no matter who you are, the news broadcast images had the same meaning - that the miners were being violent towards the police; the only thing that changed was the individual viewers opinions on this meaning E.g. The miners and pickets believed that the broadcast left out information - that the police started the violence
