Media Industries vocab

Question 1

Concentration of Ownership

Answer 1

Refers to the number of organisations or individuals who control ownership of the media. Less stakeholders with higher shares.

Question 2

Conglomerate

Answer 2

Large corporation that owns a lot of media companies to increase their control of the market.

Question 3

Convergence

Answer 3

The coming together of technologies or institutions to create a new media product or experience.

Question 4

Demerger

Answer 4

Seperating a large corporation into two or more companies.

Question 5

Distribution

Answer 5

The way in which media products are made available to the consumer.

Question 6

Franchise

Answer 6

A collection of connected media products derived from a single original source.

Question 7

Horizontal Integration

Answer 7

Companies who acquire other companies in the same sector for larger market control.

Question 8

Merger

Answer 8

A combination of two or more media companies into one - gain more power and influence in the market.

Question 9

Vertical Integration

Answer 9

A strategy that involves bringing supply, production, distribution and sales together.

Question 10

Monetisation Strategy

Answer 10

Proposed method for making a profit/income on the product.

Question 11

Commercial Broadcasting

Answer 11

Privately owned media broadcasting of television and radio programming.

Question 12

Public Service Broadcasting

Answer 12

Broadcast to inform, educate, or entertain an audience without trying to make a profit.

Question 13

Subscription Broadcasting

Answer 13

Any platform/broadcaster that offers access to its content for a subscription.