Arctic Monkeys Flashcards

1
Q

Who was their record label?

A

They signed up with DOMINO but before that it was BANG BANG

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2
Q

How did social media help them?

A

They (and their fans) used MySpace to share songs

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3
Q

One of their marketing techniques?

A

They distributed their own CDs to people at gigs

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4
Q

How are they different to 1D?

A

They are AUTHENTIC whereas One Direction were manufactured on a show

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5
Q

What did the fans do?

A

Uploaded AM music to Peer to Peer file sharing sites - P2P

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6
Q

How was it culturally significant?

A

They showed that there was a new way to build and communicate to an audience.

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