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208 > Media in Sport - L28 > Flashcards

Media in Sport - L28 Flashcards

1
Q

What is Fenway Sports Group Holdings, LLC (FSG)?

A

A multinational sports holding conglomerate owning teams like the Boston Red Sox, Liverpool, and the Pittsburgh Penguins.

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2
Q

Which major sports teams are owned by Fenway Sports Group?

A

Boston Red Sox (MLB), Liverpool (Premier League), Pittsburgh Penguins (NHL), RFK Racing (NASCAR), and TGL Boston Common Golf.

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3
Q

What percentage of New England Sports Network (NESN) does FSG own?

A

80%. It also holds SportsNet Pittsburgh.

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4
Q

Where does Fenway Sports Group rank among the richest sports conglomerates?

A

3rd among the richest conglomerates

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5
Q

What are the X Games?

A

An extreme sports event created, owned, and broadcast by ESPN, first launched in 1995.

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6
Q

What demographics are targeted by the X Games?

A

Generation X and Generation Y, valued highly by marketers.

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7
Q

How is the term ‘mediasport’ defined?

A

Events that are constructed primarily for media consumption, focusing on audience engagement and sponsorship.

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8
Q

What is the function of mediasport in terms of reality?

A

It actively constructs a reality rather than simply reflecting it, involving hierarchization, personalization, and narrativization (Whannel, 2000).

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9
Q

How does media influence sports coverage?

A

Media selects, frames, and dramatizes events, creating a narrative rather than just relaying the event (Horne et al., 1999).

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10
Q

What criticism is leveled against media in relation to social issues?

A

Media often avoids confronting larger social and political issues in modern sports (Sage, 1990)

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11
Q

What characterizes ‘New Media’ in sports?

A

Includes the internet, blogs, microblogs, video hosting, and allows for citizen journalism and global content sharing (Leonard, 2009).

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12
Q

How does new media contribute to democratization?

A

It enables individuals to create and publish their own content globally, challenging traditional media narratives.

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13
Q

What do studies reveal about new media?

A

New media often reproduces the same issues found in mainstream media and society (Dart, 2014).

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14
Q

What does the cultural economy of media sport involve?

A

The exchange of information, ideas, and images that shape economic, social, cultural, and ideological power dynamics (Rowe, 1999).

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15
Q

How does mediated sport affect social relations?

A

It reinforces existing economic and social relations related to gender, ethnicity, sexuality, and national identities.

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16
Q

What does Jhally (1989) suggest about sports in capitalism?

A

Sports in capitalism can only be discussed in the context of a sports/media complex.

17
Q

What are some regulatory changes in late capitalist media?

A

Media conglomeration, mergers and acquisitions, and marketization of public service outlets.

18
Q

How have national media markets changed according to Morley & Robins (1995)?

A

They have been surpassed, transformed, or accommodated within the “new media order.”

19
Q

What trend occurred in the 1990s and 2000s regarding media corporations and sports?

A

Media corporations invested heavily in sporting coverage and team/league ownership, especially as pay television grew globally (Nauright, 2004).

20
Q

Why is sport considered ideal for global television

A

It serves as compelling cultural material that attracts large audiences (Whannel, 1985).

21
Q

What is the impact of transnational media corporations on sports and culture?

A

They advance global markets and commercial values, often at the expense of journalism and social democracy (McChesney, 1997).

22
Q

How has the sport-television relationship realigned?

A

Sports are adjusted to fit media priorities, including changes to rules, scheduling, and format to maximize audience engagement.

23
Q

What scheduling strategies are used to maximize sports audiences?

A

Scheduling games during peak viewing times and minimizing stoppages to maintain action.

24
Q

What did Rupert Murdoch state about sports and global markets?

A

Sports “absolutely overpower” other entertainment genres and act as a “battering ram” for global market reach (News Ltd AGM, 1996).

25
Q

What changes characterize the mediation of sports?

A

Growth of dedicated sports channels, satellite and cable distribution, and pay-per-view/subscription networks (Morley and Robins, 1995).

26
Q

What significant deal did Murdoch’s Sky TV make in 1992?

A

They purchased the broadcast rights to the English Premier League for £304 million over five years.

27
Q

What interests does Disney/ABC/Capitol Cities have in sports?

A

Broadcasting (ABC), theme parks, films, and ownership of sports franchises like the Anaheim Mighty Ducks and California Angels.

28
Q

What are some of Disney/ABC’s sports-related interests?

A

ESPN, ESPN2, ESPN Sportszone, and the Xtreme Games.

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