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media end of year exam Flashcards

1
Q

brand loyalty

A

positive feelings towards a band and dedication to purchase the same product or service repeadeatly how now and in the future from the same brand

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2
Q

primary audience

A

the audience that the producers are trying to target

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3
Q

secondary audience

A

the audience that goes to see the film but were not targated specifically

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4
Q

Production

A

The process of organising, financing and making the film

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5
Q

Distribtuion

A

The process of marketing or getting a film to the audience

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6
Q

Circulation/exhibiton

A

Where and how texts are shown and avaliable to the audience

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7
Q

Media Ownership

A

When a media company buys or owns another media company

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8
Q

Synergy

A

When seperate compunds work together to make/sell a product or share the profit

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9
Q

Institution

A

The company responsible for the production of a media text

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10
Q

Tent pole film

A

A big film that is expected to make a lot of money for the company

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11
Q

Box office

A

Used to express how many tickets have been sold

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12
Q

Vertical integration

A

Being in control of all stages of the film making process

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13
Q

Horizontal integration

A

Being in control of companies of the other media areas

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14
Q

Conglomerate

A

A company that owns numerous companies included in mass media enterprises

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15
Q

Intertextuality

A

When the convetias of one genre are allowed in another or a specific reference is made in a media text

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16
Q

Grafications theory

A

survillance/education, personal identity, entertaiment, social interaction

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17
Q

Franchise

A

A collection of related/linked media products produced from a single original source

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18
Q

Diversification

A

When a company branches out + owns different medis platforms

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19
Q

Film industry release pattern

A

Production–>Distribtuion–<Circulation/Exhibition

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20
Q

Marketing examples

A

Merchandise, Trailers, Live installation, Website, Interview, App, Posters

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21
Q

Props Charachter theory

A

Determined that most narratives there are a set of main characterroles

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22
Q

Props charcter theory, what charcaters?

A

The Hero, The Villian, The Donor, The Helper, The Princess, The False Hero, The Dispatcher

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23
Q

The Hero

A

Stereootypical male

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24
Q

The villian

A

Evil, opposite of the hero

25
The Donor
Prepears the hero, gives an important object
26
The Helper
Assists the hero on the quest
27
The princess
Stereoypical female
28
The false hero
Pretends to be good at the begining
29
The dispatcher
Sends hero to the mission
30
Binary opposites
A pair of related terms that are opposites in meaning, eg: black and white
31
Action codes
The sequences of events in which actions happen which create the next action, eg: person picks up gun so he may shoot
32
Engima codes
Elements of the story that are a mystery to the audience
33
Parody
Takes the existing concept and exaggerates it for comemdic effect
34
Pastiche
Work that imitates the style of another as a dorm of celebration or tribute to the original
35
Media language codes
Symbolic codes, Writte codes, Technical codes
36
Edit
Prepearing the film by deleting, arranging, etc.
37
Timeline
Where shots are arranged in software using media transitions, eg. cut
38
Type of transitions
Cut, dissolve, wipe, fade,jump cut, cross cutting
39
The Lego movie ranking
U = Universal
40
Lego movie budget
60 million
41
Where was the lego company estabilished
Denmark 1932, started as a brick building company for kids
42
What happaned at Lego movie ITV ad break
Lego movie themed up with: Premier Inn, British heart foundation, Confused.com, BT to make adverts out of Lego
43
When was the ad break shown
One offf on saturday highlight during the prime time viewing
44
Lego ad break representations, british heart foundation
Masculine, though male stereotype-->comical paradoy of overused male stereotype
45
Lego ad break representations, confused.com
Teenagers sitting on their cars-->gang stereotype Talking in slang-->comical paraody of overused teenage stereotype
46
Lego ad break representations, BT Broad band
Dominant gender roles in releationships Stereotypes of gender are reinforced for comic effect--> Male in control, Female+ emotional
47
Lego ad break representations, Premier Inn
Multi cultural London life London is shown to be a place of opportunity= crowded, busy, diverse
48
When was cuffs aired
8pm Wendesday on BBC 1 so it was before the watershed
49
PSB
Public service broadcaster eg: bbc 1
50
Mediation
Mediation refers to how a representation is put together and what message it gives the audience.​
51
Mediation process
reality-->mediation-->representation of an event
52
Stereotype
A popular belief about individuals or groups of people based on generalisations and prior assumptions.​
53
Countertype
A representation that highlights the positive features of a person or group.​
54
Archetype
A universal type of character that has been repeatedly used in media texts. E.g Damsel in distress.​
55
Cuffs genre
Social realist crime drama
56
When is cuffs set?
2015
57
Contexts for cuffs
Brighton is the gay capital of Britian, Betwee 2014-2015 the UK rised in hate crimes, drug misuse went up in 2015, in 2015 the highest shoplifting and theft was reported in brighton, rise of isis, same sex marrige legalized in 2014, 2014 emmawatsons he for she speech, highest recorded immigrtion from europe in 2014
58
Todrov's theory of narratology
Equilibium---> distruption of equilibnium-->recognition of distrubtion-->an attempt to repair the damage-->New equilibium
59
Key context for avengers
Cold war, James bond films, male gaze, britishness

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