Lego movie Flashcards
Where was lego established
Denmark
When was lego established
1932
What did lego start as?
Started as a brick/building toy company for kids
Why were people sure the lego movie would succed
Legos huge global popularity
Did lego write or produce the film?
No, they were worried initaly it could harm the brand identity
Who does the lego movie appeal to
All ages
Why does the lego movie appeal to all ages
Adults enjoy it because they can escape reality- a sense of nostagia into the past
Families can build things together
Products are targeted at both genders
Links to favorite books/films etc
There are no limits to what you can do with lego
Brand loyalty
Positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand
How does being appealing to all ages impact the lego movie
The idea of a shared childhood experience was a key in attracting mixed age and gender groups for the audience
Who was the lego movie aimed for
Younger children who played with legos and their parents who did at the past
Primary audience
The audience that the producers are trying to target
Secondary audience
The audience that goes to see the film but were not targated speciffically
Film industry release pattern
production>distribution>circulation/exhibition
Production
The process of organising, financing and making the film
Production process examples
The target audience is decided, films budget is decided, director and cast chosen, filming begins on location or in a studio, the film is made and footage is edited for a final cut
