Grafication theory/Blumler and Katz theory Flashcards
What does the grafication theory suggest?
This theory suggests that audiences actively choose media texts to staitonary their needs
Entertaiment
The media product entertains the audience with laughter/trill/shock.It’s a form of escapisim from reality
Entertaiment examples
Fantasy world serves as an escapisim, Fantasy super heros/powers so the audience finds it exciting, Action sequences for thrill, Comedy elements for humour, Intertextual references
Social interaction
The media product creates opportunities for social with others, physically or virtually
Social interaction examples
Social media allows users to find eachother, may offer chances for families to reconnect
Surveillance
The media products helps audiences gain new knowladge about the world around them
Uses and grafications aspects
Entertaiment, Social interaction, Survialance/Education and Personal identity
Surveillance examples
The lego movie helps the younger audience to understand the world(morals etc), adults can learn about CGI
Personal identity
Audiences may be able to relate to the charachter or narrative and helps to reinforce their own identity
Personal identity examples
Childrens with Emmets personality, There is many cast members the audience can relate to, dad’s may be able to relate to Will Ferrell’s charachter, Girls may relate to Wyldstyle