Media Ecology Theorists Flashcards by Caroline Aduku

Q

Who came up with “the medium is the message?”

A

Marshall McLuhan

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Q

What does ‘medium is the message’ mean?

A

A medium is a media platform
Its about how a message is delivered by a media medium
It can be linear (Like a movie or a video) or non-linear (like a website)

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Q

Who did Global Village?

A

Marshall McLuhan

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Q

A

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