Power and the Media Flashcards
1
Q
What is mediation of identities?
A
- dynamic relationship between the audience and the media
- Explores the issues of gatekeeping and censorship
- This applies to political campaigns
2
Q
What is hegemony?
A
- The dominance of one social group
- Like straight white men in the media
- White men are typically at the top due to their control of what gets made
3
Q
What is media ownership?
A
- The concentration of media ownership between indiviuals or corporations
4
Q
What is media pluralism?
A
- A diverse amount of media outlets should exist for more opinions
- LIke mini-narratives (Like death of meta narratives)
- Theres different opinions and voices (like online critisism)
5
Q
What is Cultural Imperialism?
A
- Cultural colonisation
- A western influence on eastern media
- (Makes eastern cultures idolise white beauty standards)
6
Q
What is political economy and campaigns?
A
- How political ownerships influences media outlets
- Like Biden censoring information of COVID-19 on Twitter
7
Q
What is media convergence?
A
- This is like a conglomerate branching to different media formats
- (e.g like disney making a streaming platform)
8
Q
What is ‘Media Gatekeepers’?
A
- Regulatory bodies control what kinds of information goes out
- BBFC is an example
9
Q
What are media effects?
A
This is how the media controls the audiences views and beliefs
10
Q
What is media literacy?
A
- The ability to read and interpret media formats.
- (Like conservatives not realising ‘The Boys’ is making fun of them
11
Q
What is counter-hegemony?
A
- This is the effort to counteract hegemony
- Like Kamala Harris running for president of the united states
12
Q
What are subaltern voices?
A
- This is when opinions are marginalised or excluded in mainstream media
13
Q
What is mediation?
A
The way media gives us identities
14
Q
What is a collective identity?
A
This is when a large amount of people have a similar opinions and identities.
