Media & Cultural influences Flashcards
(5 cards)
Explain the Williams TV study ?
Exposed a British town with modern TV,also did control studys, studied Unitel (single TV channel) and Multitel (multiple channels) . Studied towns twice: once before TV came to Notel and again after it had TV for two years. Exposure to TV led to increase diffrences that children saw between the sexes.
Explain Williams school studies (Exposure to TV) on aggression
Studies were done on public schools, and towns as a whole. They were both longitudinal and cross-sectional. Method was to introduce two observers to the classroom and playground, they would record aggressive acts they saw.
Second graders were twice as aggressive towards each other after TV as before. Overall agression levels rose for both girls and boys after the introduction of TV.
Explain what Mead (1935) Gender diffrences in New Guinea Tribes was about
Mead would reseaarch different cultures by living with families from tribes around the world. She would collect qualitative notes on their habits and traditions in order to write books about their way of life.
Explain the Procedure of Mead (1935)
Cross cultural case study on 3 isolated tribes that consisted of 4 years of overt participant observations and infromal interviews with memebrs of the tribes in their natural enviroment.
What were the findings of Mead (1935) Gender diffrences in Papa New Guinea Tribes
Mead found all 3 tribes showed different gender expectations for the members of their community and concluded that traits that are considered masculine or feminine, have no link to our biological sex, but rather socially constructed by the culture we live in.
