Media and Information Literacy Flashcards
Media and Information Literacy
The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking skills and lifelong learning skills to socialize and become active citizens.
Media
a. Communication outlets or tools that are used to store and deliver information.
b. Physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc.
c. Traditionally, media are a source of credible information in which contents are provided through an editorial process determined by journalistic values and where editorial accountability can be attributed to an organization or a legal person. In more recent years the term ‘media’ is often used to include new online media.
Types of Media
a. Print Media
b. Broadcast Media
c. Digital Media
Print Media
a. Newspapers
b. Magazines
c. Books
d. Journals
e. Comics
f. Brochures
Broadcast Media
a. Television
b. Radio
c. Satellites
d. Mobile Phones
e. Films
Digital Media
a. Internet
b. Social Media
c. Computers
Purposes of Media
a. Acts as channels of information and knowledge
b. Facilitates informed debates between diverse social actors
c. Serves as means by which the society learns about itself and builds a sense of community.
d. Functions as a watchdog of the government by promoting transparency in public life and public scrutiny of those with power.
e. Acts as facilitator of democratic processes.
Information
a. Defined as knowledge or facts learned about a certain subject, situation or event.
b. A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.
Information and Data
a. Data: Refers to facts, figures, and values.
b. Information: When these data are processed and translated into something meaningful or significant.
Literacy
a. The ability to read, write, speak and listen in a way that individuals communicate effectively.
b. The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
c. Involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
Media Literacy
The ability to access, analyze, evaluate and create media in a variety of forms. It aims to empower citizens by providing them with the necessary competencies (knowledge and skills) to engage with traditional media and new technologies.
Information Literacy
The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.
Technology Literacy
The ability of an individual to use technological tools responsibly, appropriately, and effectively. With these tools, an individual can access, manage, integrate, evaluate, create, and communicate information.
Media and Information Literate Individuals
a. Independent
b. Knowledgeable or Content Knowledge
c. Responsive
d. Critical with Information
e. Technology Savvy
f. Considerate
Independent
Media and information literate individuals can independently process digital or printed texts of varying complexity, discuss and elaborate ideas with others, and understand and apply conventions of vocabulary and grammar while applying learning strategies.
Knowledgeable or Content Knowledge
These individuals acquire, process, share, and translate deep information about their fields. They can discuss and elaborate on discipline-specific texts and become experts on their fields.
Responsive
Media and information literate individuals can adjust the way they communicate with others depending on the audience, task, purpose, discipline, and other demands or factors in the situation.
Critical with Information
Not only do they understand the information being given, but they also critique the content, delivery, and processing of data. They subconsciously question the media and give great emphasize on the provided evidence.
Technology Savvy
They are capable. They effectively make use of technology and new media in a way that is highly advantageous for the purpose of their communication.
Considerate
They acknowledge, understand, and respect others’ perspectives and cultures. They are aware of individual differences and keep these in mind when communicating.
