Five Concepts of Media Flashcards
1
Q
Authorship
A
All media messages are ‘constructed.’
2
Q
Format
A
Media messages are constructed using a creative language with its own rules.
3
Q
Audience
A
Different people experience the same media message differently.
4
Q
Content
A
Media have embedded values and points of view.
5
Q
Purpose
A
Most media messages are organized to gain profit and/or power.
