MEDIA AND INFORMATION LANGUAGES Flashcards
REFERS TO ANY TECHNICAL AND SYMBOLIC THINGS THAT ARE USED IN MEDIA TO CONVEY A MESSAGE OR IDEA
MEDIA LANGUAGE
IT ALLOWS THE AUDIENCE TO UNDERSTAND THE MESSAGE BEHIND A MEDIA THROUGH CODES , CONVECTIONS , FORMAT , SYMBOLS AND NARRATIVE STRUCTURES
MEDIA LANGUAGE
ARE SYMBOLIC ,TECHNICAL AND WRITTEN TOOLS TO CONVEY A. MESSAGES IN MEDIA THESE INCLUDE THE ACTING , SETTING , LOCATION , USED OF CAMERA , EDITING LIGHTING , SOUND , SPECIAL EFFECTS , VISUAL COMPOSITION , GRAPHICS AND MORE
CODES
IT IS USE OF CODES AND SYMBOLS TO CONVEY AN UNDERLYING MESSAGE
SYMBOLIC
IT IS USE OF AN EQUIPMENT TO TELL AND EXPRESS THE MESSAGE
TECHNICAL
REFERS TO THE USE OF LANGUAGE STYLES AND TEXTUAL LAYOUTS IN MEDIA
WRITTEN
ARE THE RULES AND PATTERNS OF CONSTRUCTING , ORGANIZING AND INTEGRATING MEANING IN MEDIA
MEDIA CONVENTIONS
REFERS TO THE ACCEPTED WAYS OF USIND MEDIA CODES
MEDIA CONVENTIONS
THE SPECIFIC MANNER IN WHICH THE USERS EXPECT THE TYPE OF MEDIA’S CODE ARE ARRANGED IN
FORM CONVECTION
COMMON USE OF CHARACTERS , SETTING OR THEMES IN A SPECIFIC TYPE OF MEDIUM
GENRE CONVENTION
COMMON NARRATIVE STRUCTURES AND UNDERSTANDING USED IN STORYTELLING PRODUCTS WHICH CONSISTS OF THE PLOT , CHARACTERS , CONFLICT, THEME ,POINT OF VIEW, AND SYMBOLISM
STORY CONVENTION
REFERS TO THE VARIOUS MEANS OF COMMUNICATION THROUGH WHICH NEWS , ENTERTAINMENT , EDUCATION, DATA OR PROMOTIONAL MESSAGES ARE BROADCAST
MEDIA
MOST IMPORTANT MEDIA LITERACY SKILL
DECONSTRUCTION
HELPS PEOPLE UNDERSTAND BOTH WHO THE CREATOR AND THE INTENDED RECIPIENT OF THE MESSAGE
DECONSTRUCTION
COULD NUMBER AS FEW AS ONE PERSON AR AS MANY AS BILLIONS OF PEOPLE AROUND THE WORLD FOR WHOM THE MEDIA MESSAGES WAS CONSTRUCTED
MEDIA AUDIENCE
ACTIVELY ENGAGES AND DOES NOT SIMPLY ACCEPT EVERY MEDIA MESSAGE
ACTIVE AUDIENCE
REFERRED TO AS BROADCAST AUDIENCE
MASS AUDIENCE
IT MADE UP OF A WIDE RANGE OF GROUP OF PEOPLE THAT HAVE A SIMILAR AND COMMON INTEREST
MASS AUDIENCE
MUCH SMALLER AUDIENCE BUT VERY INFLUENTIAL
NICHE AUDIENCE
IS A SMALL AND AND SELECTED GROUP OF PEOPLE WITH VERY UNIQUE INTEREST
NICHE
THEY MERELY OBSERVE AN EVENT RATHER THAN ACTIVELY RESPONDING TO IT
PASSIVE AUDIENCE
THEY ARE NOT ACTIVELY ENGAGE WITH A MEDIA MESSAGE
PASSVE AUDIENCE
IS A PROFESSIONAL RESPONSIBLE FOR COORDINATING EVERY ASPECT OF CREATING AN ENTERTAINMENT PERFORMANCE
PRODUCERS
SUPERVISE OPERATIONS WITHIN MEDIA PROJECTS
MEDIA PRODUCERS