Media And Culture On Gender Roles

Question 1

What’s helpful about cross cultural research

Answer 1

1. If gender role consistent across cultures then is innate biological difference between male and females
2. Conversely if not then is culturally specific

Question 2

Describe meads research

Answer 2

1. Tribes in New Guinea
2. One tribe was gentle and responsive: western stereotype of femininity
3. One was aggressive and hostile
4. ## One women were dominant and men were passive and decorative: reverseSuggests gender roles are not biological and gender roles are culturally determined

Question 3

David buss research into cross cultural similarities

Answer 3

1. 37 countries:
2. Women sought men with wealth and resources
3. ## Men looked for youth and physical attractivenessMunroe also found that division of labour is divided along gender lines: men as breadwinners and women prodvuding nurture

Question 4

Media on gender roles

Answer 4

1. Media provides clear gender stereotypes which children are likely to imitate
2. Men in more autonomous roles
3. Media implicated in spread to gender roles

Question 5

Observer bias by mead

Answer 5

1. Made universal claims based on her opinionated description based on a short period of study
2. Her preconceptions biased her research

Question 6

Imposed etic

Answer 6

1. Western researchers study using western methods and theories
2. Western way of doing things is not universal
3. Should include one member from local strata in research team

Question 7

Correlation not causation on media influence

Answer 7

1. Media could simply reflect social norms rather than enforces them
2. Everyone is exposed to some media so controls are hard to find

Question 8

Motel, united, multitel

Answer 8

1. Attitudes and behaviours assessed before TV signal
2. Sample with towns with 1 and multi
3. After 3 years all surveyed again
4. Stereotypical sex-role behaviour increased in notel