media and culture (book & trans) Flashcards
the unified style of human knowledge, beliefs, and behavior from which people learn, and the ability to communicate knowledge to the next generations.
culture
T/F: the development of culture has been mainly influenced by media
true
5 stages of media development
- oral communication
- script
- printing press
- electronic media
- digital media
_______ allowed humans to communicate and share information
language
the most important tool for exploring the world and different cultures
language
T/F: oral communication led to markets, trade, and cross-continental trade routes
true
______ allowed humans to communicate over a larger space and for a much longer duration
script
knowledge, beliefs, and behaviors were written and made available for transmission to the next generation and to other nations and cultures.
script
this allowed the continuous production, reproduction, and circulation of print materials
printing press
this period of media affected globalization by transforming various institutions such as schools, markets, businesses, churches, governments, and armies.
printing press
uses electricity
includes telegraph, telephone, radio, film, and television
electronic media
______ was the avenue for global products to be advertised
radio
_______ the analogue type, was primarily used so countries could watch US Presidents’ speeches and UN Security Council meetings
television
both ___ and ____ became medium to observe international events
radio
television
this relies on digital codes
can be created, modified, and stored in electronic device
digital media