Media

Question 1

What is media?

Answer 1

Any way used to communicate things

Question 2

Initiation

Answer 2

Seeing recreational drugs used in the media could lead to the initiation of addictive behaviour

Question 3

How does the media playing a role in stereotyping behaviour influence addicts?

Answer 3

Could make an addict want to quit an addictive behaviour but also maintain or initiate it

Question 4

What did Sulkunen do?

Answer 4

Analysed 47 films and how they depict different addictions

Found drug use is glamourised and seen to be a way of alleviating problems

Question 5

What did Sargent and Hanewinkle find?

Answer 5

People who had watched more films with smoking were more likely to smoke

Question 6

What’s a limitation of sergeant and Hanewinkles research

Answer 6

Demand characteristics

Question 7

How does the media and change behaviours in a positive way

Answer 7

There are too many addicts to treat so the media plays a huge part in preventing them in the first place

Question 8

Outline and evaluate the National youth anti-drug media campaign point

Answer 8

The US paid $1 billion to send negative messages about my wanna however it not only failed but had the opposite effect as it was given more publicity and so normalised therefore media deterrence doesn’t always work

Question 9

What are the positive influences that come from media research into addiction

Answer 9

They have been introduced guidelines to prevent the positive representation of drugs