MEDIA Flashcards
the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively
media
facts provided or learned about something or someone
information
state of being able to read and write
literacy
Literacy includes visual , electronic and digital forms of communication
T OR F
T
define as the ability to:
Access, Analyze, Evaluate, Create, and
Act using all forms of communication
media literacy
cares about how people comprehend, interpret , analyze and compose media messages.
media literacy
the values and ideas that are promoted by the media. The things that get put into them (encoded)
media messages
their influences and consequences on audiences
media effects
- Recognize when information is needed
- Identify
- Locate
- Think critically
- Evaluate
- Use information to solve a problem
information literacy
- The presentation of information
- The evaluation of information
- The organization of information
Through : The usage of digital tools & digital resources
digital literacy
Is the ability to
- Acknowledge
- Compare
- Contrast
- appreciate commonalities and differences in cultural behaviors beliefs and values, within and between cultures.
multicultural literacy
Is the ability to:
- Adapt
- Understand evaluate
make use of the continually emerging innovations in information technology
make intelligent decisions about the adoption of new tools & resources.
technology literacy
promises a synthesis of multiple modes of communication
Results :Singular modes transformed to New or Multiple meanings
People are regarded as receivers but not senders of messages.
- NOW, content creation is easier than ever, because the same technology can easily be used to send and receive, thus many are already content producers.
- The web began to develop as a global forum for conversations and there is explosive growth in online publishing, with an increasing number of writers who are specialists and non-specialists.
multimodal literacy