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MEDIA INFORMATION LITERACY > EVOLUTION OF MEDIA > Flashcards

EVOLUTION OF MEDIA Flashcards

1
Q

refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people.

A

mass media

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2
Q

who suggest that traditionally the mass media has been differentiated from other types of communication in terms of four essential characteristics

A

dutton (1998)

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3
Q

four essential characteristics of mass media

A

Technology, scale, distance, commodities

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4
Q

Unlike face-to-face communication, there is a considerable amount of __________ between the sender and receiver of the information in mass media. This makes mass media impersonal, lacking immediacy, and one way

A

distance

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5
Q

TV and radio networks won’t be able to transmit information without satellites. Connecting to the Internet requires electronic equipment like laptops and smartphones. Mass media communication is only possible through _________

A

technology

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6
Q

Mass media communication deals with broadcasting information to the masses simultaneously

A

scale

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7
Q

Due to its massive scale and the technological equipment it requires, mass media is an expensive type of communication

A

commodity

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8
Q

which means to divide or break up (a social or political unit) into its component parts.

A

demassify or demassification

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9
Q

divides the masses into segments before choosing which segments to target

A

demassification

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10
Q

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper, and iron.

A

pre-industrial age

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11
Q

 Printing press using wood blocks

A

220AD

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12
Q
  • Found in Lascaux in Dordogne region of southwestern France, these paintings are estimated to be 20,000 years old.
  • The Paintings consist primarily of large animals once native to the region.
A

cave painting (35,000 BC)

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13
Q

Clay tablets were used as a writing medium especially for writing in __________

A

cuneiform.

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14
Q
  • Cuneiform characters were imprinted on a wet clay tablet with a ____ often made of reed
A

stylus

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15
Q

 Clay tablets of ___________(2400BC)

A

Mesopotamia

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16
Q

is a reed that grows in marshy areas around the Nile river.

A

papyrus plant

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17
Q
  • Translated as Daily Acts, contained daily Roman official notices and presented in message boards in public places like the Forum of Rome.
A

acta diurna of rome (130 BC)

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18
Q
  • Is the earliest and oldest newspaper in the world.
A

dibao of china (2nd century)

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19
Q
  • Are folding books written by the pre- Columbian Mayan civilization.
  • The folding books are the products of professional scribes working under the patronage of deities such as the Tonzured Maize God and the Howler Monkey Gods
A

codex of mayan region (5th century)

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20
Q

People have learned to use the power of steam, developed machine tools,established iron production, and the manufacturing of various products including books through the printing press.

A

industrial age

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21
Q
  • Printing had evolved since the Chinese developed _______ printing in the 7th Century AD.
A

woodblock

22
Q

invented the movable type of printing press

A

johann gutenburg of germany

23
Q
  • Is one of the official journals of record of the British government, and the most important among such official journals in all of United Kingdom in which certain statutory notices are required to be published.
A

newspaper- london gazette

24
Q

mechanical machine for writing characters similar to those produced by the movable type of printing press

A

typewriter

25
Q

who invested telephone

A

alexander graham bell on march 10, 1876

26
Q
  • The first words that were spoken over a telephone were _________________
A

“Mr. Watson, come here, I want you!”

27
Q
  • The history of film technology dates back in the development of
    __________ at the end of 19th century.
  • Major devel opments in motion pictures include adoption of sound, color motion, and digital film.
A

“moving pictures” / motion picture projection

28
Q

who developed telegraph

A

samuel morse

29
Q

revolutionized long - distance communication.
- It worked by transmitting electrical signals over a wire lay between stations.

A

telegraph

30
Q

who invented punch cards

A

herman hollerith

31
Q

was first used for vital statistics tabulation by the New York City Board of Health and several states.
- After this trial use,_______ were adopted for use in the 1890 census.

A

punch cards

32
Q

The invention of the transistor ushered in the ________ People harnessed the power of transistors that led to the creation of transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.

A

electronic age.

33
Q
  • The first transistor came out on December 23, 1947 made by _______
A

Bell Laboratories.

34
Q
  • The first mechanical televisions were invented by _____ and _____
A

John Logie Biard and Charles Francis Jenkins

35
Q
  • The first electronic television came out in 1900s invented by _____
A

Philo Taylor Fansworth.

36
Q

UNIVAC meaning

A
  • Universal Automatic Computer
37
Q

the first commercially available computer.

A

UNIVAC

38
Q

who are the creators of UNIVAC

A

John Mauchly and J.Presper Eckert

39
Q

the first general-purpose electronic digital computer

A

ENIAC

40
Q

meaning of ENIAC

A

Electronic Numerical Integrator and Computer

41
Q

It was designed primarily to calculate artillery firing tables to be used by the US Army during the World War 2.

A

ENIAC

42
Q

are computers used primarily by large organizations for critical applications like bulk da ta processing (census, industry and consumer statistics, resource planning,
and
transaction processing).

A

mainframe computers

43
Q

were designed for use by only one person at a time

A

PC or personal computer

44
Q

The Internet paved the way for faster communication and the creation of social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound, and data are digitalized. We are now living in the ____

A

information age.

45
Q

____ was the first web browser to be available for Microsoft Windows and Macintosh.

A

Mosaic

46
Q
  • The first version appeared in
A

March 1993 .

47
Q

 Web browsers (Mosaic – 1993)
- Developed mainly by __ and ___

A

Marc Andreesen and Jamie Zawinski

48
Q
  • Larry Page and Sergey Brin who met at Stanford University
    came
    up with a concept for a search engine they were going to name
    as
    ____
A

BackRub.

49
Q
  • Larry Page and Sergey Brin who met at Stanford University
    came
    up with a concept for a search engine they were going to name
    as
    BackRub.
    A year later they renamed it as ____ a play on the word ______
    which is a mathematical term for 1 followed by 100 zeros
A

google and googol

50
Q

sites like Friendster (founded by Jon athan Abrams) and Facebook (founded by Mark Zuckerberg) allowed
its
users to contact other members, maintain those contact and
share
online content and media with others.

A

social networking

51
Q

an interactive computer-generated experience taking place within a simulated environment. It incorporates mainly auditory and visual feedback, but may also allow other types of sensory feedback like haptic

A

VR/Virtual reality

52
Q
A

MEDIA INFORMATION LITERACY (6 decks)

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