MEDIA Flashcards
represents the layering of two or more images in a single frame, to create connections, and to show the relation between the images or the moments.
superimposition
asynchronous
audio that doesn’t match up with visuals
doua scene in paralel - editing
Parallel editing/Cross cutting
cand vezi ce vede personaju in urmatoru cadru - editing
eyeline match
sound editing technique which occurs when sound carries over from one scene into the next in order to connect the mood or narrative.
sound bridge
Music played in the background (As part of a non diegetic score) to create or enhance atmosphere. Could be used to suggest romance or add to horror e,g.
Incidental Music
L-cut
L-cut - the audio from the preceding scene continues to play over the footage from the following scene
J-cut
J-cut - The audio from the following scene plays over video from the preceding footage.
key concepts and theory (3) for SECTION A
Reception Theory - Encoding and decoding - The producers ENCODE the PREFERRED READING and the audience DECODES
Denotation and Connotation - Denotation refers to the literal meaning of what you see on screen. Your focus should be on CONNOTATIONS - the hidden and metaphorical meanings. CONNOTES, has CONNOTATIONS of…
Narrative codes - As the extracts are usually pilot episodes or from the beginning of an episode you should focus on ENIGMA codes and ACTION codes.
The american film industry is dominated by…
The american film industry is dominated by 5 major studios - which are all subsidiaries of major conglomerates such as WarnerMedia who own Warner Bros
Globalisation
the process of using technologies to reduce the time and space needed to facilitate interactions between groups, individuals, cultures, and organisations across the world.
SYNERGY
colaboration
Cultural hegemony
marxist -
Cultural hegemony refers to domination or rule maintained through ideological or cultural means. It is usually achieved through social institutions, which allow those in power to strongly influence the values, norms, ideas, expectations, worldview, and behavior of the rest of society.
Curran and Seaton Profit and Power
The mass media is controlled by just a few conglomerates whose goal is maintain control and gain profit. This is done through repetition of rhetoric of dominant ideologies from those in control.
Marxist Media Perspectives
Media exists to maintain thecultural hegemony to prevent the audiences from questioning the Industry
media performs ideological functions. The primary role of the media is to keep a largely passive audience from criticising capitalism and thus maintain the status quo.
end of audience theory
audiences are no longer passive consumers. They are both consumers and producers - prosumers
two step flow theory
Media communication flows from the mass media to opinion leaders to opinion followers.
uses and gratifications
Personal identity, social relationships, surveillance, diversion.
Henry Jenkins - “Fandom and Textual Poachers”
allows us to interact with others around the world and create communities related to our own interests.
parasite themes
Class, Violence, Deception, Hope, Capitalism and Colonialism–>satire of class conflict and wealth inequality, it relates all around the world
Bong avoids glorifying either social class, remaining focused on the devastating effects of class conflict.
parasite marketing techniques
- RELEASING A SUSPENSEFUL TRAILER: building tension and mystery rather than going big on the shocking events of the final third of the film. Spoilers were avoided, leaving the twists to be revealed to the audiences, helping to build word of mouth.
- Effective Leveraging of Media Quotes: pull quotes which acted as a siren call to audiences, highlighting Bong’s English-language releases Snowpiercer and Netflix film Okja which would likely resonate with viewers.
- Expanding the Mystery on Social: eye catching social materials, high-concept imagery on Instagram, two trailers, unsettling theatrical posters, the art revealed a grand imagination and promised intrigue, while giving away nothing more.
- Having the #Bonghive fanbase on board. “The #Bonghive is a self-identifying group, a group that exists on social
spiderman marketing and production budget
far-from-home
marketing: 288M
production:160M
Web 2.0
The interactive web - starting in 2006. Communication flows both ways.
Textual Poachers
appropriation of mass-media texts (or of characters within them) by fans for their own pleasure
