Media Flashcards
1
Q
Testimonial appeal
A
Using a (famous) spokesperson to plug product
2
Q
Sex appeal
A
You will be more attractive with this product
3
Q
Reward appeal
A
Get something for nothing
4
Q
Progress appeal
A
The latest version is the best
5
Q
Scientific evidence appeal
A
Data makes this product the best
6
Q
Glittering generality
A
This product will take care of your needs
7
Q
Humor appeal
A
A jingle or slogan that gets “hooked” in the mind of the consumer
8
Q
Bandwagon appeal
A
Everyone is doing it!
9
Q
False image appeal
A
gaining a certain image by buying a particular product
10
Q
brand loyalty
A
one brand is better than all the others
11
Q
Media
A
Forms of mass communication
