Measurement Plan Flashcards
What would be the main question you would ask when documenting a technical infrastructure?
Do the technologies were using make it possible to track everything we need to track?
What are the steps in building your analytics infrastructure?
Define your measurement plan Document technical infrastructure Create implementation plan Implement Maintain and Refine
What are you defining when creating an implementation plan?
What you’ll need to implement in order to track the data defined in your measurement plan
What is maintaining and refining in relation to your analytics infrastructure?
Adapting your analytics infrastructure in order to evolve to your business’ future needs.
What should you lead the conversation with when creating a measurement plan?
Start with business objectives
Five steps of measurement planning
Document business objectives Identify strategies and tactics Choose KPIs Choose segments Choose targets
What is the main question you have to ask when defining the business objective?
Why we exist?
What is the basic concept behind strategies and tactics?
A strategy is something that helps you to fulfill your business objective and a tactic is how you get that strategy done. An example would be a strategy: to sell products and a tactic would be: sell online
What are digital strategies?
Digital strategies are the outcomes the business hopes to achieve, their business objectives
What are KPIs?
KPI’s are the metrics, the numbers that you look at day to day to understand how your business is performing.
What should you think about when choosing your segments?
Think about your KPI’s and how they relate to your tactics and business objective, basically think about metrics that can help you improve towards your objective like marketing channels.
What are targets?
Targets are the end goals that you want to achieve for your business online, they provide perspective to your measurement plan.
What does a basic page tag provide in Google analytics?
Standard dimensions and metrics
What does the goals and e-commerce in Google analytics refer to?
Business outcomes measured by your KPIs
What do filters and settings help provide in Google analytics?
Clean and accurate data
