Attribution

Question 0

Last click attribution

Answer 0

Assigns all the credit for conversion to the last marketing channel that led to the conversion.

Question 1

Attribution

Answer 1

is assigning credit for a conversion. It is common to assign an attribution to a marketing channel in order to ascertain the effectiveness of the investment and the roi.

Question 2

First click attribution

Answer 2

Assigns all of the credit for conversion to the first marketing channel the customer visits leading up to the conversion.

Question 3

Linear attribution

Answer 3

Assigns a little bit of value to each of the marketing channels that lead to a conversion.

Question 4

Why assign attribution?

Answer 4

The point of attribution is to help you understand the value of your marketing channels and how they work together in leading to a conversion. This helps you to allocate your marketing budget accordingly.