Core Analysis Techniques Flashcards
0
Q
Common ways to segment your data:
A
By date and time, by device, by marketing channel, by geography, and by customer characteristics.
1
Q
Segmentation
A
Allows you to isolate and analyze subsets of your data, helps you understand what caused a change to your aggregated data.
2
Q
Context
A
Helps you understand if your performance is good or bad.
3
Q
External context
A
Usually comes from industry benchmark data, can help you understand how you perform relative to other similar businesses.
4
Q
Internal context
A
Helps you set expectations based on your own historical performance, an example would be setting your key performance indicator targets.
