Meanings and Representations of place

Question 1

What is place marketing?

Answer 1

• How places are sold like products to customers

- People will go and invest and spend money there

Question 2

What is reimaging?

Answer 2

• Changing existing negative perceptions of places
• ## For example, Weston. Weston has been developed to more of a tourist destination

Question 3

What is rebranding?

Answer 3

• Rebranding is about giving a place new identity that is appealing to people and investors.
• It is achieved through place marketing and regeneration schemes
• As part of rebranding, many places create recognisable and create positive associations.

Question 4

Give some examples of quantitative data

Answer 4

• Statistics, such as census data, can give lots of information about what place are like
• Population, population structure, average income, crime figures
• Statistics don’t usually say a lot about sense of place

Question 5

What do maps show?

Answer 5

• Maps show quantitative demographic and economic data

- Some maps show qualitative information such as maps of indexes

Question 6

What do films, photography and art show?

Answer 6

• Visual representations show what places look like and can give some sense of the character of place
• Photographs can be altered so places look different to reality
• Paintings and sculptures can be less reliable than films and photography at showing what a place looks like because it’s the artists interpretation.

Question 7

What do stories, articles, music and poetry show?

Answer 7

• Written representations can be used to describe places, but also can evoke a sense of how it feels to be in that place
• Usually offers perspective of the author and doesn’t show a complete picture
• Newspaper articles can give a lot of detail, but can be biased
• Stories, music and poetry can give emotional impressions, but only from the writer’s perspective