Meanings And Representations Key Terms And General

Question 1

Perception of place depends on (6)

Answer 1

Wealth
Education
Age
Access to media
Amount of travels done

Question 2

What external agencies try to manipulate perception of place (3)

Answer 2

Government
Corporate bodies
Local groups/communities

Question 3

Three main strategies used to change perception of place (3)

Answer 3

Place marketing
Re-imaging
Rebranding

Question 4

How does place marketing work (3+)

Answer 4

How places are ‘sold’ like products to consumers
Marketing or public relations (PR) companies may be employed by national and local govs to improve and create positive perceptions of place
Produce websites or advertising campaigns

Question 5

What is reimaging (2)

Answer 5

About changing existing negative perceptions of places
Aim = generate a new, positive set of ideas, feelings and attitudes of people to that place

Question 6

What is rebranding (2)

Answer 6

Used to discard negative perceptions of a place
Gives a place a new identity that is appealing to people and investors

Question 7

How is rebranding achieved (2+)

Answer 7

Through reimaging, place marketing and regeneration schemes
Many places create logos and slogans that are designed to be instantly recognisable and create positive associations with the place

Question 8

Problems with rebranding (2+)

Answer 8

Challenge to satisfy as many of the stakeholders as possible
Some city regeneration schemes have driven out the locals they originally intended to help = rising property prices + rents have favoured more affluent people

Question 9

Different stakeholders (3)

Answer 9

pre-existing residents
local businesses
local government