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Changing Places > Meaning And Representation > Flashcards

Meaning And Representation Flashcards

1
Q

What is meant by meaning?

A

This relates to the individual or collective perceptions of place.

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2
Q

What is representation?

A

This relates to how a place is portrayed or seen in society.

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3
Q

What two things change overtime?

A

Meaning and representation

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4
Q

What two things vary between people and communities?

A

Meaning and representation

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5
Q

What do perceptions of international places tend to be influenced by?

A

They tend to be influenced by the media rather than by personal and direct experience.

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6
Q

What other influences may affect how a country is perceived?

A

Historical and political relationships.

Trading links.

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7
Q

Who is keen to attract trade and investment into their countries?

A

Governments

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8
Q

Why is a positive place perception important at an international level?

A

This is because it encourages trade and investment.

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9
Q

What is also important on a local scale?

A

Perceptions of place.

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10
Q

Why are organisations employed?

A

To promote place, build up a place brand or improve perceptions of place.

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11
Q

What is place marketing?

A

This is where a positive perception of place is created by companies commissioned by the government.

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12
Q

What is a key case study for place marketing?

A

Weston-Super-Mare, Somerset

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13
Q

Where were the advertising campaigns for Weston-Super-Mare located?

A

On social média sites like Facebook.

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14
Q

What two official sources does Weston-Super-Mare have?

A

Official website and news letter.

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15
Q

What was created and promoted when marketing Weston-Super-Mare?

A

Love Weston Winter Wonderland was created which is a festive attraction with an annual Christmas lights switch in.

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16
Q

What else has been developed to help market Weston-Super-Mare?

A

A logo has been developed.

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17
Q

What was the aim of the Love Weston Winter Wonderland?

A

To increase the perception of Weston-Super-Mare as a destination for Christmas shopping.

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18
Q

What is rebranding?

A

This is turning a negative perception of a place into a more positive one.

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19
Q

What will rebranding encourage people to do?

A

It will encourage people to live, visit and invest in the area.

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20
Q

What is a key example of rebranding?

A

“People Make Glasgow”

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21
Q

When was the People Make Glasgow campaign launched?

A

2013

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22
Q

How many people did the “People Make Glasgow” campaign involve?

A

1500

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23
Q

What idea did the People Make Glasgow campaign emphasise?

A

It emphasised that people are the heart and soul of the area.

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24
Q

How many countries were involved in the People Make Glasgow campaign?

A

42 countries were involved.

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25
Q

Who argues that rebranding must start from the inside?

A

Geographers.

26
Q

Why do geographers argue that rebranding must start from the inside?

A

This is because an understanding of a place is needed in order to rebrand it.

27
Q

What is a problem with rebranding?

A

It is challenging to satisfy all of the stakeholders.

28
Q

What might different things might stakeholders want to do?

A

Some stakeholders may want to protect and project the place whereas others might want to establish place brands.

29
Q

What are three different things that place brands may be based on?

A

Government incentives
Available technology
International links

30
Q

What is a negative consequence of regeneration?

A

Some regeneration schemes have driven out the people that they have intended to help.

31
Q

Why have local residents been driven out by regeneration schemes?

A

The house prices increase and people can no longer afford to live there.

32
Q

What does regeneration sometimes favour?

A

It sometimes favours more affluent people who can afford higher house prices and rents.

33
Q

How is a place rebranded?

A

It is redeveloped and marketed so that it gains a new identity.

34
Q

What can rebranding attract?

A

New investment, retailing, tourists and residents.

35
Q

What two things may rebranding involve?

A

Re-imaging and regeneration.

36
Q

What does regeneration involve?

A

This involves the redevelopment and the use of social, economic and environmental action to reverse urban decline and create sustainable communities.

37
Q

Is regeneration a short term or long term process?

A

This is a long term process.

38
Q

What are the two main aims of regeneration?

A

To create sustainable communities.

To reverse urban decline.

39
Q

What does re-imaging do?

A

This dissociates a place from bad pre-existing images in relation to poor housing, social deprivation, high levels of crime, environmental pollution and industrial dereliction.

40
Q

What can re-imaging attract?

A

It can attract new investment, retailing, tourists and residents.

41
Q

What is the main idea of re-imaging?

A

Negative perceptions are discarded and new positive ideas, feelings and attitudes to people of that place are created.

42
Q

What is a good example of re-imaging in the UK?

A

Liverpool

43
Q

When did the re-imaging of Liverpool take place?

A

In the 1980s and 1990s.

44
Q

What caused economic downturn in Liverpool?

A

Deindustrialisation

45
Q

What happened in Liverpool in 1981 that dominated newspaper headlines?

A

There were lots of riots.

46
Q

On what scale was the regeneration in Liverpool?

A

It was on a large scale.

47
Q

What art gallery in Liverpool was regenerated and was part of a number of heritage projects?

A

The Tate Liverpool art gallery.

48
Q

What were the heritage projects aimed at?

A

They were aimed at re-imaging the city’s cultural heritage through culture.

49
Q

What did the Merseyside Development Corporation say about Liverpool?

A

“There’s life in the old docks yet”

50
Q

What type of buildings on the Albert Docks were left untouched on the outside but transformed into modern art galleries on the inside?

A

Grade 1 listed warehouses.

51
Q

The presence of what was partly for responsible for Liverpool winning the title of European Capital of Culture in 2008?

A

The Tate Liverpool are gallery.

52
Q

When did Liverpool win the European Capital of Culture award?

A

2008

53
Q

What is a corporate body?

A

This is an organisation or a group of people that are identified by a particular name.

54
Q

Give an example of a corporate body.

A

Visit Britain

55
Q

Why might corporate bodies want to promote an area?

A

To manipulate the place for economic reasons.

56
Q

How can corporate bodies promote place?

A

Social media adverts and posters will attract people to the area.

57
Q

Give another example of a corporate body an what it did.

A

In 2012, the Pembrokeshire Coast National Park Authority put vintage inspired designs featuring nostalgic images of the coast on show at Cardiff airport, UK railway stations and across the London underground to increase tourism in the area. This was successful as the posters won awards and more tourists came to the area.

58
Q

What type of role do community or local groups take on (do they take on an active role)?

A

Community or local groups may take an active role in managing and improving the perception of their place.

59
Q

Why do community and local groups want to manage and improve the perception of their place?

A

To attract investment and to improve opportunities and services within the area.

60
Q

What two processes beginning with “r” tend to include insiders and why?

A

Regeneration and rebranding tend to include insiders as they are affected the most.

61
Q

What is increasingly being implied to encourage and involve local people in planning and place making schemes?

A

Social media

62
Q

What two types of associations play an important role in improving perceptions of place?

A

Resident associations

Heritage associations

Changing Places (13 decks)

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