Meaning and representation 1

Question 1

What is meant by meaning?

Answer 1

This relates to the individual or collective perceptions of place.

Question 2

What is representation?

Answer 2

This relates to how a place is portrayed or seen in society.

Question 3

What do perceptions of international places tend to be influenced by?

Answer 3

• They tend to be influenced by the media rather than by personal and direct experience.
• or by Historical and political relationships or Trading links.

Question 4

Who is keen to attract trade and investment into their countries?

Answer 4

Governments

Question 5

Why is a positive place perception important at an international level?

Answer 5

This is because it encourages trade and investment.

Question 6

What is also important on a local scale?

Answer 6

Perceptions of place.

Question 7

Why are organisations employed?

Answer 7

To promote place, build up a place brand or improve perceptions of place.

Question 8

What is place marketing?

Answer 8

This is where a positive perception of place is created by companies commissioned by the government.

Question 9

What is rebranding?

Answer 9

• This is turning a negative perception of a place into a more positive one at local, national and international levels
• It is redeveloped and marketed so that it gains a new identity.
• Can attract New investment, retailing, tourists and residents.
• It will encourage people to live, visit and invest in the area.
• geographers argue rebranding must start from the inside This is because an understanding of a place is needed in order to rebrand it.

Question 10

What is a problem with rebranding?

Answer 10

• It is challenging to satisfy all of the stakeholders.

- Some stakeholders may want to protect and project the place whereas others might want to establish place brands.

Question 11

What are three different things that place brands may be based on?

Answer 11

Government incentives
Available technology
International links

Question 12

What is Regeneration?

Answer 12

• Longer term process often aimed initially at economic regeneration which through the multipleier effect will bring further social and physical improvements
• This involves the redevelopment and the use of social, economic and environmental action to reverse urban decline and create sustainable communities.
• Aims to To create sustainable communities + To reverse urban decline.

Question 13

What is a negative consequence of regeneration?

Answer 13

• Some regeneration schemes have driven out the people that they have intended to help.
• The house prices increase and people can no longer afford to live there.
• It sometimes favours more affluent people who can afford higher house prices and rents.

Question 14

Aims of regeneration

Answer 14

To create sustainable communities.

To reverse urban decline.

Question 15

Reimaging

Answer 15

• related to both rebranding and regeneration and involves a marketing/public relations exercise to promote a modern, fresh and positive image of a place
• This dissociates a place from bad pre-existing images in relation to poor housing, social deprivation, high levels of crime, environmental pollution and industrial dereliction.
• It can attract new investment, retailing, tourists and residents.
• Main idea is Negative perceptions are discarded and new positive ideas, feelings and attitudes to people of that place are created.
• eg Liverpool, in the 1980s and 1990s, aimed at re-imaging the city’s cultural heritage through culture

Question 16

What is a corporate body?

Answer 16

• This is an organisation or a group of people that are identified by a particular name.
• they might want to promote an area manipulate the place for economic reasons.
• they do this through Social media adverts and posters will attract people to the area
• e.g In 2012, the Pembrokeshire Coast National Park Authority put vintage inspired designs featuring nostalgic images of the coast on show at Cardiff airport, UK railway stations and across the London underground to increase tourism in the area. This was successful as the posters won awards and more tourists came to the area.

Question 17

What type of role do community or local groups take on (do they take on an active role)?

Answer 17

• Community or local groups may take an active role in managing and improving the perception of theirplace.
• they do this to attract investment and to improve opportunities and services within the area.

Question 18

What two processes beginning with “r” tend to include insiders and why?

Answer 18

Regeneration and rebranding tend to include insiders as they are affected the most.

Question 19

What is increasingly being implied to encourage and involve local people in planning and place making schemes?

Answer 19

Social media

Question 20

What two types of associations play an important role in improving perceptions of place?

Answer 20

Resident associations

Heritage associations