MCC6 MIDTERMS

Question 1

One paragraph for new media platforms should be a minimum of what and the maximum of what

Answer 1

Minimum of two sentences, and maximum of five sentences

Question 2

Use of grammar and punctuation marks is a must true or false

Answer 2

True

Question 3

There has to be a visual break between two paragraphs and certain images that support the textual context to maintain the interest of the user in the story, true or false

Answer 3

True

Question 4

Scripps for new media should be written in the present tense and neither in the past nor future true or false

Answer 4

True

Question 5

What type of voice should we use when writing for new

Answer 5

Active voice

Question 6

These are words that sound similar, but spelled differently

Answer 6

Homophones

Question 7

methodology of segmenting the target audience into smaller categories based under their social political, public and personal behavior towards a brand product service

Answer 7

Behavior segmentation

Question 8

Used to make longer website URL shorter and simpler

Answer 8

bitly

Question 9

A term given to social activism carried out on the web by the social media users

Answer 9

clicktivism

Question 10

A marketing strategy that is used to serve the users as much sensationalized stories, and advertisements on the web in order to get more clicks

Answer 10

Click bait

Question 11

Refers to the fetching the content from a group of people on the social media platforms on

Answer 11

Crowd sourcing

Question 12

Used to enhance the local texture of the image by adding color, brightness contrast, and visual effect

Answer 12

Filter

Question 13

A marketing technique used by advertising agencies to deliver content to geographically scattered social media us

Answer 13

Geo targeting

Question 14

A marketing game make using which the brands promote their products or services online by aligning it to a current issue

Answer 14

news jacking

Question 15

Audio visual episodes of series, stored in the form of digital files

Answer 15

Podcast

Question 16

The practice of placing advertisements on the web and playing a certain amount of fixed money for every click, that they user does on advertisement

Answer 16

pay per click

Question 17

Process of improving the quality of a traffic to a website from a search

Answer 17

Search engine optimization

Question 18

The practice of defending or offending users on social social media, by posting strong statements and sarcastic or abusive messages

Answer 18

Troll

Question 19

The new social websites and social networking sites is used using what style

Answer 19

Inverted pyramid style

Question 20

Has to be short and straightforward, and it Hass to be written in 3 to 6 words

Answer 20

Headline

Question 21

facilitate easy reading of the news articles by directing dies to certain focal points (3-7 words)

Answer 21

Subheading

Question 22

has to carry the crux or summary of the story using 5W and one H

Answer 22

intro or lead

Question 23

An investigative report present multiple perspectives attached to the new story rather than writing from a single

Answer 23

New body or body copy

Question 24

Visual is always add interest to the riders to support the textbook. Context of the new story.

Answer 24

Pictures and graphics in a new story

Question 25

Right about the present situation in the role of the government is civil society, or local authorities

Answer 25

Ending of the story

Question 26

Do not give your own biased viewpoint in article, true or false

Answer 26

True

Question 27

To bring focus and clarity towards the real purpose and the big and small target

Answer 27

defined the goal, purpose and target audience

Question 28

A pictorial platform that is used to communicate messages using primarily the pictures

Answer 28

Instagram

Question 29

Hello Siri, the post text URL images and videos

Answer 29

Facebook

Question 30

With every post briefly using 140 characters with. Hashtag

Answer 30

Twitter