MCC3 MIDTERMS Flashcards
Interchangeably used with Graphic Design
• An aesthetic method of visual communication
• Using artistic elements to “create an experience that is
both functional and appealing to the senses”
• Can be used to convey deeper messages to the viewer
visual design
Periods in history which respond to current social, political,
economic, or cultural changes
• Mainly concerned with Fine Arts
• Meant for aesthetic appreciation and contemplation
• Expression of oneself in the moment
traditional art movements
eflects the pursuit of harmonious and perfect proportions
with realistic anatomy and perspectives
• Influenced by the Greco-Roman emphasis of humanism
and rationality
- depicts mythological scenes
classical art
Dominated by religious
symbolism and a flat
perspective
• Found in stained glass
windows, tapestries,
mosaics, and drawings
medieval art
Revival of the classical
approach to art
• Classical art techniques and
styles like realistic human
anatomy, linear perspective
and a dynamic use of color
became the norm
• A focus on naturalism called
for the use of perspective in
creating an illusion of space
in art pieces
renaissance
Similar to Renaissance but mixed with a richer color
palette and dramatic contrasts
• Art in this style depict dynamic scenes with intense
emotion
• The goal is to elicit an emotional response from the viewer
through dramatic scenes
baroque art
A reaction to the dramatic
and intense emotions of
Baroque
• Uses playful themes with
soft pastel colors
• Depicts leisurely activities of
the aristocrats
rococo art
• A call back to the classical
art of the Greeks and
Romans
• Modern concepts are
integrated into Greco-
Roman inspired set pieces
to reflect the slow rise of
civil unrest
• This was around the time
of the French Revolution
neoclassicism
Commonly recognized as 1760-1840 in England
• Was known to be a radical process of social and
economic change
• Energy production was the reason for transforming an
agricultural society into an industrial one
industrial revolution
Founder of the steam engine. The newly built systems from this technology expanded
productivity to new heights both good and bad
james watt
the method of using a
lithographic stone or any flat surface that
can absorb oils to create prints
lithography
A german playwright who discovered lithography
alois senfelder
Grandfather of the typography revolution
william caslon
discovered antique type
vincent figgins
discovered fat-faced and Egyptian type
robert thorne
Two types of Egyptian variations
ionic, clarendon
figgins presented a decorative type. “serifs that are extended and curved”
tuscan-style
founder of 3d variations
john heinrich meyer
reverse printing
william thorowgood
who invented the lateral router that allowed precision machining
darius wells
he combined pantograph with a router
william leavenworth
inventor of steam powered printer
fredrich koenig
who perfected the linotype
ottmar megenthaler
the men of arts and crafts
william morris, john ruskin
