Material/economic Self Flashcards
Why does the concept of self change?
Because of circumstances and influences
“Idealized people associated with [the good]”
Symbolism inherent in consumer goods
“Lifestyle and identity instruction that convey unadulterated marketplace ideologies”
Consumer culture images
Symbolic meanings of actual good advertised
Successful, happy, attractive, and glamorous
the sociocultural, experiential, symbolic, and ideological aspects of consumption
Consumer Culture
how consumers supposedly maximize utility when they decide which products to purchase, or cognitive psychology
Rational Choice
is an entity that stands for another entity, and most importantly it can have meaning only to the extent that it has a shared reality among people
Symbol
Why a is a fashion designer can only be considered trendy?
Others share the belief that that is indeed fashionable
Advertisement in Consumer Culture is based on two concepts which are ?
Body perfect
Material “good life”
Ideal identities
THE “BODY PERFECT” AND THE “GOOD LIFE”
Strong sociocultural pressure
Body perfect
connected with desirable qualities that are not directly related to appearance.
Halo effect
“what is beautiful is good”
Body perfect
Who said “Beauty is a greater recommendation that any letter of introduction”
Aristotle, fourth century b.c.
What is the sociocultural ideal of female beauty?
Ultra-thinness
What have been central to the identity of many women and girls?
Appearance, beauty, and the perfect body
Affluent lifestyle, studded with expensive consumer goods, possessions, and activities
Good Life
Associated with success, control and autonomy
Good life
Consumer Culture, through the “Body Perfect” and the Material “Good life” directly and indirectly affects the ___________ __ _________ of an individual
Concept of identity
What does advertising in particular abounds with what type of images?
Ideal identity: good life and body perfect
Both have associated values, concerning materialism and the ideal body, which individuals internalize to different degrees as part of their ________ ______ ______?
Personal belief system