Master Flashcards
Exhibition
Division of the film industry concentrating on the public screening of film.
Example: Nickelodeons
Distribution
Concentrating on the marketing of film, connecting the producer with the exhibitor by leasing films from the producer and renting them to the exhibitor.
Production
Concentrating on the making of the film.
Kinetograph
Film Studio, Edison’s first movie camera
CameraMan system
Films largely the creation of the cameraman, who did everything
Patent Pool
Association of companies that operated collectively in the marketplace by pooling patents held by each individual company
MPPC
Motion Picture Patents Company: patent pool
Vertical Integration
Oversees a product from planning through production through to the end user. Company controls production, marketing, and exhibition of films MPPC
Trust
Group of companies operating together to control the market for a commodity (MPPC)
Oligopoly
State of limited competition exists between a small group of competitors
Example: The Big Five competing with each other
First-Run
Movie theaters that would show films immediately upon their release. (Big five owned most)
Big Five
Warner Bros, Loews -MGM, Fox, Paramount, RKO
NRA
Designed to rescue the american economy from the great depression, made unions
Consent Decrees
Court made order made with the consent of both parties
Exclusive Run
Only screened in one cinema
Multiple Run
Simultaneous runs at a number of cinemas, but not as many as a saturation run, word of mouth typically
Saturation Run
Film opens ‘wide’’ and is shown simultaneously at a large number of cinemas
DVD
Digital Versatile Discs
Free Publicity
Free coverage of subjects the media feel are newsworthy
Paid Advertising
Promotion on TV, radios, etc
Tie-ins
Promotional liaisons between films and other consumer products
Merchandising
Manufacturers pay a film company to use a film title
Independent
Promotion realized outside on of the majors. (Indie films)
Horizontal Integration
Parent company acquires several businesses with the same profile.
(all of one vs one of all)
Lateral Integration
Parent company acquires a vast empire of different properties
(one of all vs all of one)
Synergy Strategy
Combined or related action by a group of individuals or corporations towards a common goal
Midas Formula films
12-24 yr olds. Is a result of audience profiling. They are based on children’s stories that have a young protagonist, have a fairy-tale plot and are at most PG13
Spectatorship
Concerned with the way an individual is positioned between screen
Audience ceases to exist for the individual spectator
Studies try to generalize how all spectators behave
Ideological Effect
Political significance that manipulates the spectator into specific ways of thinking about the world
Example: Mr. Fantastic fox and heteronomativity and marriage beliefs
Audience
Concerned with before and after the film
Audience is constructed by mass media institutions
Concerned with large group, but individualizes specific factors that explain why audience may behave
Community of Interest
Group of people who share a common interest, but may not live in a close physical proximity to one another
Interior Self
Countless memories and desires that can be rarely acknowledged and understand from individual to individual
Social Self
Make meanings in ways not different from others
Cultural self
Inter-textual references based on bank of personal memories
Private self
Own experiences that have personal significance
Desiring self
conscious and unconscious energies and intensities to the film event
Early cinema
1895-1915
mise en scene
Arrangement of props and background in film.
Parallel editing
Two events can be followed simultaneously
The look
Central concept in relation to the control of the spectator, has been associated with theories of desire and pleasure theories in phychoanalysis (“The male gaze”)
Interpellation
Distinctive way the film spectator is placed inside the fiction world of the film. Hailed or called into a place we have no control over.
Hegemony
Captures the idea that a set of ideas, attitudes, practices, become so dominant that we forge they are rooted in the exercise of power.
The idealogical rendered invisible.
Institutional mode of Representation IMR
Normative set of ideals about what constitutes a mainstream film.
Structuralism
Model of spectatorship that states: From linguistics came the idea that language did our thinking for us.
Films convey meaning through the use of codes and conventions not dissimilar to the way languages are used to construct meaning in communication.
Cognitivism
The brain works with the stimulus it is bombarded with by a film in order to make sense and gain emotional experience.
Example of cognitivism: Schemas
A familiar pattern recognized by the mind that allows us to orient ourselves and make sense of what is in front of us.
Autuerism/Auteur
French term that refers to a director or someone important who infuses their films with their distinctive personal vision through manipulation of film techniques.
Think QT and his obscenity, Tim Burton and hes gothic, etc.
Metteurs en scene
Technically competent who only made movies without personality
Basically auteurs without the signature
Mise en scene
Both what is filmed and how it is filmed
Double indemnity: Low lighting, oppressive music
Three paradoxes of authorship
Collaboration: Get me my agency
Theoretical: Immortal monster
Cultural: Authors everywhere
Auteurism as a method
The principal method by which this was achieved was the establishment of the
hierarchical distinction between those directors dubbed mere ‘metteurs-en-scène’and genuine auteurs
Intentional Fallacy
The fallacy of basing an assessment of a work on the author’s intention rather than on one’s response to the actual work.
Basically disecting film on the authors thoughts instead of your own.
Studio System
Period of Hollywood history where major studios controlled all aspects of production, distribution, and exhibition.
(Basically vertical integration)
Intertextuality
The ways in which a film either explicitly or implicitly refers to other films (think Easter eggs)
QT’s PF when the mob wife asks John Trev to dance
Star as commodity
Star approach with economic context
Famous star in movie = guarantee movie sales
Star as text
Star as a sign, an image constructed through a network of intertextuality (what is this?)
Stars are not reducible to flesh and blood actors, but rather the complex of personas made up from other films they appear in