Chapter 1

Question 1

Exhibition

Answer 1

Division of the film industry concentrating on the public screening of film.
Example: Nickelodeons

Question 2

Distribution

Answer 2

Concentrating on the marketing of film, connecting the producer with the exhibitor by leasing films from the producer and renting them to the exhibitor.

Question 3

Production

Answer 3

Concentrating on the making of the film.

Question 4

Kinetograph

Answer 4

Film Studio, Edison’s first movie camera

Question 5

CameraMan system

Answer 5

Films largely the creation of the cameraman, who did everything

Question 6

Patent Pool

Answer 6

Association of companies that operated collectively in the marketplace by pooling patents held by each individual company

Question 7

MPPC

Answer 7

Motion Picture Patents Company: patent pool example

Question 8

Vertical Integration

Answer 8

Oversees a product from planning through production through to the end user. Company controls production, marketing, and exhibition of films MPPC

Question 9

Trust

Answer 9

Group of companies operating together to control the market for a commodity (MPPC)

Question 10

Oligopoly

Answer 10

State of limited competition exists between a small group of competitors
Example: The Big Five competing with each other

Question 11

First-Run

Answer 11

Movie theaters that would show films immediately upon their release. (Big five owned most)

Question 12

Big Five

Answer 12

Warner Bros, Loews -MGM, Fox, Paramount, RKO

Question 13

NRA

Answer 13

Designed to rescue the american economy from the great depression, made unions

Question 14

Consent Decrees

Answer 14

Court made order made with the consent of both parties

Question 15

Exclusive Run

Answer 15

Only screened in one cinema

Question 16

Multiple Run

Answer 16

Simultaneous runs at a number of cinemas, but not as many as a saturation run, word of mouth typically

Question 17

Saturation Run

Answer 17

Film opens ‘wide’’ and is shown simultaneously at a large number of cinemas

Question 18

DVD

Answer 18

Digital Versatile Discs

Question 19

Free Publicity

Answer 19

Free coverage of subjects the media feel are newsworthy

Question 20

Paid Advertising

Answer 20

Promotion on TV, radios, etc

Question 21

Tie-ins

Answer 21

Promotional liaisons between films and other consumer products

Question 22

Merchandising

Answer 22

Manufacturers pay a film company to use a film title

Question 23

Independent

Answer 23

Promotion realized outside on of the majors. (Indie films)

Question 24

Horizontal Integration

Answer 24

Parent company acquires several businesses with the same profile.
(all of one vs one of all)

Question 25

Lateral Integration

Answer 25

Parent company acquires a vast empire of different properties
(one of all vs all of one)

Question 26

Synergy Strategy

Answer 26

Combined or related action by a group of individuals or corporations towards a common goal

Question 27

Midas Formula films

Answer 27

Based on children’s stories, used to target the most frequent film-goer to generate the most money.. midas touch = gold.