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Sociology > Mass Media > Flashcards

Mass Media Flashcards

1
Q

What is a global conglomerate?

A

One large company/ corporation which owns many other companies around the world

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2
Q

What is horizontal integration?

A

A large media company owns a diverse range of forms of media

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3
Q

What is vertical integration?

A

A media company owns other companies which are all part of the production process

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4
Q

What is synergy?

A

Different forms of media coming together to create themed products

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5
Q

What a diversification?

A

Media companies expanding into new job media business areas to spread risk

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6
Q

What is allocative control?

A

Owners will ensure that they employ people who share similar political/ ideological views

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7
Q

What is agenda setting?

A

Determine the types of wider topic/ issues covered by their media organisation

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8
Q

What is market mechanism?

A

Media corporations are in competition with each other and are profit seeking businesses

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9
Q

What is ruling class ideology?

A

A set of beliefs / values and attitudes that support capitalism

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10
Q

What is cultural hegemony?

A

Capitalist ideologies becoming dominant in our culture so the bourgeoisie can stay in power because we don’t question the system

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11
Q

What is mass media?

A

A form of communication which reaches a large audience

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12
Q

What is media diversity?

A

The rising number of different forms of media means that all points of view in a democratic society can be represented

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13
Q

What is compression?

A

Many data signals to be compressed into tiny signals so that can be sent through the same cable

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14
Q

What is narrowcasting?

A

Providing entertainment/ information to small audiences rather than aiming at accessing a mass audience at large

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15
Q

What is neophiliac view?

A

Sees new technology as positive

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16
Q

What is stereotypes?

A

A standardised and over simplified impression of the characteristics that apply to a certain group

17
Q

What is symbolic annihilation?

A

This is when the media does not report on or trivialises the achievement of a group

18
Q

What is rape culture?

A

A set of beliefs that supports male sexual aggression and supports violence against women by portraying it as something trivial

19
Q

what is citizen journalism?

A

members of the public who record news events, for example, using mobile phone cameras

20
Q

what is cultural imperialism?

A

the imposition of western culture on developing world

21
Q

what is cultural pessimists?

A

they believe that a globalised mass media has a negative impact upon cultures

22
Q

what is cyber media?

A

the internet and worldwide web

23
Q

what is desensitisation?

A

the process by which, through repeated exposure to media violence, people come to accept violent behaviour as the norm

24
Q

what is ‘copycat’ violence?

A

violence that occurs as a result of copying something that is seen in the media

25
Q

what is cross media ownership?

A

occurs where different types of media e.g. radio and tv stations are owned by the same company

26
Q

what is false consciousness?

A

the way in which people’s values are manipulated by capitalism

27
Q

what is investigative journalism?

A

journalism that aims to expose the misleads of the powerful

28
Q

what are gatekeepers?

A

people within the media who have the power to let some news stories through and stop others

29
Q

what is male gaze?

A

the camera ‘inspecting’ woman in a sexual way in films and tv

30
Q

what is marginalising?

A

making a group appear to be ‘at the edge’ of society and not very important

31
Q

what is ghettoization?

A

scheduling programmes aimed at ethnic minority groups at times or on channels which ensure small audiences

32
Q

what is globalisation?

A

the process in which the world is becoming increasingly interconnected (culturally, politically and economically)

Sociology (9 decks)

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