Mass media Flashcards
Gatekeeper
Editor of a newspaper who decides what news is newsworthy
Interactivity
When individuals engage in the mass media & become part of a programme or newspaper
Mass popular culture
The mass media which is used by a large number of the population because it is entertaining
Hyper reality
When the media is so powerful people find it difficult to know what Is fact and fiction
Moral panic
When news stories are exaggerated to make it appear that society is under threat
Semiology
Study of signs and images in the media in a qualitative way
Broadsheet
Large newspaper which focuses on world and political stories, appeals to middle class
Globalisation
The way technology and media has made the world smaller
Hypodermic syringe
Where the media is powerful and influences behaviour of individuals who are passive
Spin doctor
A person, often employed by a political party which tries to manipulate the message of the media
Tabloid
A newspaper which is small, often containing stories about celebrities & appeals to working class individuals
Tabloid
I newspaper which is small, often contains stories about celebrities and appeals more to working-class individuals
Mass popular culture
The mass media which is used by large number of the population because it is entertaining
Semiology
This study of signs and images in the media in a qualitative way
Hyper reality
When the media is so powerful that people find it difficult to know what is fact or fiction
Moral panic
When new stories are exaggerated to make it appear that society is under threat
Broadsheet
Allowed to newspaper which focuses on world and political stories, appeals to more middle-class individuals
Globalisation
The way in which the media and technology has made the world smaller
Hypodermic syringe
Where the media is powerful and influences the behaviour of individuals who are passive
Propaganda
An attempt to control the media and to influence public opinion
Pluralism
A belief that there are many producers of the mass media who provide the public with a choice of what to watch and read
Convergence
When different forms of mass media join together for example using the Internet to read a newspaper
Censorship
A word used to describe when the public are prevented from accessing items in the media
Intertextuality
Where more and more of the mass media is about the mass media
Framing
The way in which the mass media produces particular stories and images
Agenda setting
The way in which the mass media decide what the public should be interested in
Substitute hearth
Where the TV becomes the centrepiece of the living room
Desensitisation
When people are not affected by violent images in the media because they have seen them so many times before
Folk devils
A group that is defined as a threat to society
Content analysis
Quantitative analysis of the media
