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Sociology Unit Two > Mass Media > Flashcards

Mass Media Flashcards

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Sociology 101 flashcards
1
Q

refers to forms of communication that reach large audiences. a central part of life in modern society. includes newspapers, magazines, books, tv, cinema, internet

A

mass media

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2
Q

reaching a large audience of thousands of perhaps millions

A

mass communication

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3
Q

the changing technology of communication e.g the printing press and television

A

technological change

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4
Q

web based content by both amateurs and professional writers. individuals contribute their own content that reflects their own experiences, interests and prejudices

A

blog

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5
Q

influencing social attitudes and government policy

A

agency of social change

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6
Q

an alternative reality based on the individual’s experience of the mass media - particularly tv and internet. some people appear to be unable to distinguish between the virtual world and the everyday world

A

hyperreality

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7
Q

lacking connection with the social world. those who experience this feeling may place great value on what they see on television

A

alienated/alienation

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8
Q

a virtual world that becomes more important to the individual than their day to day lived experience

A

culture of simulation

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9
Q

a virtual community that enables members to establish a user profile and communicate and share images and information

A

social networking site

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10
Q

theories about the mass media that sees variety and competition as healthy signs of a working democracy

A

pluralism

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11
Q

a small dominate group that may own and control the mass media. the ruling class

A

elite

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12
Q

a general view of the way society works

A

world view

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13
Q

a political approach based on the belief that governments should limit their activity to maintaining law and order. in particular, governments should not interfere with market forces in the economy

A

neo-liberalism

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14
Q

the selection and control of information, usually for political ends

A

propaganda

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15
Q

preventing certain information from becoming public knowledge

A

censorship

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16
Q

the democratic principle that protects legitimate comment regarding the actions of the government or matters of public interest

A

freedom of speech

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17
Q

not taking a neutral view but favouring one side of an argument or debate

A

bias

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18
Q

one who has editorial control over media content

A

gatekeeper

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19
Q

managing the message to influence the way in which events are reported. often used by politicians to control the media

A

spin

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20
Q

the identity that individuals wish to present to the world eg the media image of a particular politician as young and dynamic

A

image

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21
Q

when the technologies of the media, telecommunications and computing come together in one product eg some digital television services allow us to access the internet as well as text, email, shop and bank through our tv sets

A

convergence

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22
Q

the consumer’s ability to interact with a media product eg reality tv show voting

A

interactivity

23
Q

the lifelong process of learning the skills, customs, attitudes, norms and values of your culture. mass media is a secondary agency of this

A

socialisation

24
Q

a simple, fixed mental image, usually unfavourable of a group generally based on the behaviour of a few individuals within that group

A

stereotype

25
Q

the idea that information is now available almost instantly in a global marketplace

A

world information order

26
Q

the idea that many cultural values (generally western and often american) are now shared by people across the world

A

global culture

27
Q

the idea that western cultural values are imposed by a dominant media empire (swamping local cultures that lack the resources to match the volume of media output from companies like the US)

A

media imperialism

28
Q

the transmission of cultural values through mass media of communication eg television

A

mass culture

29
Q

the process by which we acquire our political values, beliefs and preferences. the media are often our main source of information about politicians and current affairs

A

political socialisation

30
Q

the idea that the television replaced the fireplaces as the focus of the living room

A

substitute hearth

31
Q

simple media image based on prejudice

A

media stereotype

32
Q

long periods of exposure to particular media messages

A

cumulative effect

33
Q

publication aimed at a young male readership often containing images of women as sex objects

A

lads’ magazine

34
Q

patterns of behaviour that are based on society’s norms and expectations eg masculinity and femininity

A

social construct

35
Q

generally accepted and expected patterns of behaviour in a particular society

A

norms and expectations

36
Q

the dominant political and social values of western society eg freedom of speech, free elections

A

liberal democratic values

37
Q

a generally expected form of social behaviour eg politeness and consideration for the needs of others

A

social conventions

38
Q

to mark a particular social group/individual as something different, disproved of and often dangerous to others

A

stigmatise

39
Q

when media coverage of an issue leads to exaggerated public concern

A

moral panic

40
Q

a global system of interconnected computers

A

internet

41
Q

large room-sized early computers that stored data using reel-to-reel magnetic tape and were programmed using cardboard slips with holes punched in them

A

mainframe computers

42
Q

print media and electronic communications developed during the mid 20th century or earlier. includes books, newspapers, magazines, television, radio and cinema

A

old media

43
Q

computerised communications technology including internet, mobile phones, digital radio, cable and satellite tv, dvds, video games etc

A

new media

44
Q

the enormous volume of modern electronic communications (sometimes more than an individual can cope with)

A

information overload

45
Q

unwanted and unasked for bulk electronic messages accounting for much of the increased volume of email traffic

A

SPAM

46
Q

the postal equivalent of SPAM

A

junk mail

47
Q

the selling of goods and services over telephone.

A

telesales

48
Q

a huge corporation or company formed by the merging of different firms. media versions of these have stakes across a range of media eg newspapers, films and digital tv services. operate on a global rather than a national scale.

A

conglomerate

49
Q

the ability of the media to focus public attention on particular topics and thereby direct public discussion and debate onto these topics. they discuss some issues and leave out others

A

agenda setting

50
Q

the programme controllers, editors, journalists and owners who decide what to cover and how to present it

A

media gatekeepers

51
Q

the ability of the media to present some behaviour, groups and views positively and others negatively, thereby shaping public opinion on these groups

A

norm referencing

52
Q

media professionals’ values about what issues and personalities are considered newsworthy, topical or important.

A

news values

53
Q

a division or gap between those who have access to new media technology and those who do not

A

digital divide

54
Q

a group of people who try to persuade the government to adopt a particular policy or to influence public opinion on an issue

A

pressure group

Sociology Unit Two (4 decks)

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