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MKT160 > Mass Media > Flashcards

Mass Media Flashcards

1
Q

The source that the majority of the general public uses to get their news and information from is considered

A

mass media

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2
Q

It is the primary means of communication used to reach the vast majority of the general public.

A

mass media

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3
Q

means technology that is intended to reach a mass audience

A

mass media

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4
Q

The most common platforms for mass media

A

newspapers, magazines, radio, television, and the Internet

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5
Q

The general public typically relies on ??? to provide information regarding political issues, social issues, entertainment, and news in pop culture.

A

mass media

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6
Q

3 categories of mass media

A

print, electronic, photographic

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7
Q

The primary print media

A

books, magazines and newspapers

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8
Q

usually have stitched or glued binding

A

books

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9
Q

stapled

A

magazines

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10
Q

usually unbound but they are joined together
by a fold line

A

newspapers

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11
Q

usually regularly published except books which have only a single issue.

A

print media

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12
Q

distinguishing features of print media

A

binding, regularity, content and timeless

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13
Q

generally are not timely

A

books

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14
Q

for newspapers, _____ is significant

A

timeliness

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15
Q

the most important peculiarity of print
media messages is that they are in

A

tangible form

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16
Q

The primary electronic media

A

television, radio, sound recordings and the web

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17
Q

Pioneer work on electronic media began in the

A

late 1800s

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18
Q

disappear as soon as they are transmitted.

A

television and radio

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19
Q

can be stored on tape and other means but usually they reach listeners and viewers in a non concrete form

A

messages

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19
Q

especially distinctive
because it engages several senses at once with sound, sight and movement

A

tv

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20
Q

the newest mass media -

A

the World Wide Web

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21
Q

combines text, audio and visuals - both still and moving - in a global electronic network.

A

the World Wide Web

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22
Q

The technology of movies is based on the

A

chemistry of photography

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23
Q

also moving from
chemistry to digital technology, and an end may be coming for darkrooms, hypo and fixer.

A

photography

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24
Q

There are four major functions of mass media

A

surveillance, cultural transmission, correlation, entertain

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25
Q

This is to provide information about issues, events and developments in society

A

surveillance

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26
Q

This is to provide information about issues, events and developments in society

A

surveillance

27
Q

Media must interpret events and issues and ascribe meaning so that individuals understand their roles in society

A

correlation

28
Q

A term that best fits with correlation

A

agenda setting

29
Q

means the media doesn’t
tell you what to think, but what to think about

A

agenda setting

30
Q

This is
where the media aids the transference of dominant cultures and subcultures from one generation to the next or to immigrants.

A

cultural transmission

31
Q

According to, _____ there is a standard, overarching model for mass communication that has been used since the invention of the first printing press.

A

Pavlik & McIntosh, 2004

32
Q

isn’t interactive, audiences and senders are unknown to one another and it can only flow one way.

A

mass communication

33
Q

one of the most useful essence of human life.

A

media

34
Q

a social
construction, managed primarily by the contemporary media and created in relation

A

identity

35
Q

the Latin word ___ describes a status in the middle and that is exactly where we can find media: between two entities of communication

A

“medius”

36
Q

the forth force in a contemporary
democracy.

A

media

37
Q

is the most powerful tool of communication. It helps promoting the right things on right
time. It gives a real exposure to the mass audience about what is right or wrong.

A

media

38
Q

The process of designing and delivering
cultural messages and stories to diverse
audiences through media channels as old
as a book and as new as the internet.
(Campbell, 1998)

A

mass media

39
Q

the plural of Medium

A

media

40
Q

(also
known as a channel)

A

medium

41
Q

designates the type of audience Diverse in Spatial, Temporal, and
Experiential Proximity

A

mass

42
Q

types of mass media

A

Print
Recordings
Cinema
Radio
Television
Internet
Mobile phones

43
Q

paper and ink

A

print media

44
Q

late 15th century

A

print media

45
Q

Newspapers, magazines,
classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues

A

print media

46
Q

Use of storage media

A

recording

47
Q

Late 19th century

A

recording

48
Q

Gramophone records,
magnetic tapes, cassettes,
cartridges, CDs, DVDs

A

recording

49
Q

Film: Story conveyed with moving images

A

cinema

50
Q

Since around 1900

A

cinema

51
Q

Cameras, animation, visual effects

A

cinema

52
Q

Types of films
Comedy, Drama, Horror, Action,
Children’s, Suspense/Thriller, Fantasy,
Crime, Romance, Science Fiction,
Documentary, Family, Mystery

A

cinema

53
Q

One-way transmission over radio waves intended to reach a wide audience

A

radio

54
Q

Since around 1910

A

radio

55
Q

College, Commercial, Community,
International broadcasting, Music,
Pirate, Public

A

radio

56
Q

telecommunication medium for transmitting and receiving moving
images (usually with sound)

A

television

57
Q

Since about 1950

A

television

58
Q

News, Movies, Situation comedy,
Sports events, Audience
participation, Talk/conversation,
Music, Reality-based show,
Devotional/religious

A

television

59
Q

World Wide Web (since about 1990)

A

internet

60
Q

Websites (news, blogs, social networking, wiki)
Forums/message board

A

internet

61
Q

Make mobile telephone calls across a wide
geographic area

A

mobile phones

62
Q

Internet telephony (e.g. VoIP)
Email, Instant messaging and chat

A

internet

63
Q

Streaming audio (podcasts, Internet radio)
Streaming video (webcasts, podcasts, YouTube videos)

A

internet

64
Q

Since about 2000 (3G - mass media)

A

mobile phones

65
Q

The first personal mass media
Permanently carried
Built-in payment mechanism

A

mobile phones

66
Q

The most accurate audience measurement

A

mobile phones

MKT160 (5 decks)

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