Books Flashcards

1
Q

advertises itself as the “Westernmost Independent Bookstore of the United States.”

A

Talk Story Bookstore

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2
Q

The publishing industry always has been tugged by what publishing scholars Lewis A. Coser, Charles Kadushin, and Walter W. Powell call — the desire to preserve the country’s intellectual ideas versus the desire to make money.

A

“the culture and commerce of publishing”

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3
Q

described the four characteristics of book publishing in the United States:

A

Lewis A. Coser
Charles Kadushin
Walter W. Powell

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4
Q

America’s first book —- is printed in Cambridge, Massachusetts.

A

The Bay Psalm Book,

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5
Q

The Bay Psalm Book

A

1640

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6
Q

creates the first lending library in 1731

A

benjamin franklin

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7
Q

published the revolutionary pamphlet Common Sense in 1776.

A

thomas paine

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8
Q

requires publishing houses to pay royalties to all authors.

A

International Copyright Law of 1891

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9
Q

in 1900, —- becomes compulsory nationwide, which means increased literacy and more demand for textbooks.

A

elementary education

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10
Q

founded in 1926, increasing the audience for books.

A

Book-of-the-Month Club

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11
Q

America’s first series of paperbacks

A

pocket books in 1939

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12
Q

introduced pocket books

A

robert de graff

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13
Q

expands the audience for books by publishing serious fiction by and about African Americans.

A

new american library (1848)

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14
Q

Publishing houses consolidate, concentrating power in a few large corporations. Book marketing changes with the growth of retail bookstore chains.

A

1960s - 1970s

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15
Q

Publishers begin producing audiobooks of popular titles.

A

1980s

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16
Q

becomes an internet book retailer in 1990s

A

amazon.com

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17
Q

Publishers launch e-books, electronic versions of paper books

A

2000

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18
Q

Chain book retailer Borders files for bankruptcy and eventually shuts all its stores.

A

2011

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18
Q

introduces the Kindle digital tablet and Apple introduces the iPad, making digital book content available instantly.

A

amazon

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19
Q

Most books are sold through

A

internet retailers

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20
Q

The first books in the United States were —–, brought by the new settlers or ordered from England after the settlers arrived.

A

imports

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21
Q

the colonists set up a press at Cambridge, Massachusetts, and in 1640 they printed America’s first book: The Bay Psalm Book.

A

1638

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22
Q

he asked 50 subscribers to pay 40 shillings each to a library company. The company imported 84 books, which circulated among the subscribers. This circulating library was America’s first (today available online at librarycompany.org).

A

benjamin franklin

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22
Q

A rare copy of The Bay Psalm Book

A

The Whole Book of Psalms

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23
Q

As the only book available in 1640, — became an instant bestseller.

A

The Bay Psalm Book

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24
Q

to expand readership, early publishers sold

A

political pamphlets, novels, poetry, and humor.

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25
Q

three events of the 19th century ensured that the book publishing industry would prosper in the 20th century:

A

the passage of the International Copyright Law,

the creation of publishing houses, and the

establishment of compulsory education.

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25
Q

argued for the colonies’ independence from Great Britain.

A

thomas paine’s common sense

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26
Q

colonial presses published 100,000 copies of Paine’s persuasive political argument—one copy for every 25 people in the colonies—a true bestseller.

A

january to march 1776

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27
Q

Throughout the Revolutionary War, —- was America’s best-read author.

A

thomas Paine

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28
Q

Political pamphlets became much less important once the new nation was established, and printers turned their attention to other popular reading, especially ____

A

fiction.

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29
Q

Historians credit —- with selling Pamela by Samuel Richardson in 1744,

A

benjamin Franklin

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30
Q

wrote one-third of all early American novels, and they also bought most of them.

A

women

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30
Q

the first novel published in the United States, although it was a British import that first appeared in England in 1740

A

Pamela (samuel richardson)

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31
Q

didn’t start out with a good reputation

A

novels

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32
Q

Especially popular after the Civil War and before the year 1900,

A

dime novels

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33
Q

America’s earliest paperbacks.

A

dime novels

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34
Q

often featured serial characters, like many of today’s mystery and romance novels. The stories and characters continued from one novel to the next.

A

dime novels

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35
Q

made famous by his short story “The Celebrated Jumping Frog of Calaveras County,”

A

mark twain

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35
Q

generally has been difficult to sell, and it is correspondingly difficult for it to get published.

A

poetry

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36
Q

“the great era of poetry…. It was more widely read in those years than it has been since.”

A

mid-1800s, james d hart

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37
Q

has been a durable category in book publishing since the days of humorist Mark Twain

A

humor

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38
Q

became a one-man publishing enterprise.

A

mark twain

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39
Q

Twain’s novels were sold

A

door to door.

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40
Q

he was the first American author to recognize the importance of advance publicity.

A

mark twain

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41
Q

took advance orders before the books were printed so the publisher could estimate how many to publish.

A

sales agents

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42
Q

publishers were legally required to pay royalties to American authors but not to foreign authors. This hurt American authors because books by American authors cost more to publish.

A

before 1891

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43
Q

After the —–, all authors—foreign and American—had to give permission for their works to be published.

A

International Copyright Law of 1891

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44
Q

These pioneering companies housed all aspects of publishing under one roof: They sought out authors, reviewed and edited copy, then printed, promoted, and sold their books.

A

publishing houses

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45
Q

This was important to book publishing because schools buy textbooks, and education encourages children to read.

A

compulsory education laws

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46
Q

By 1900, —— states had passed compulsory education laws.

A

31

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47
Q

The first quarter of the 20th century enabled still more publishing houses, such as — to meet the public’s needs.

A

Simon & Schuster and McGraw-Hill,

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48
Q

Publishers that specialized in paperbacks started in the

A

1930s and 1940s:

49
Q

replaced door-to-door salespeople to reach readers who otherwise wouldn’t buy books.

A

book clubs

50
Q

titles that had already succeeded as hardbound books.

A

pocket books

51
Q

Suddenly, a book could reach millions of people who had never owned a book before.

A

pocket books

52
Q

democratized reading in America

A

paperbacks

53
Q

distinguished itself by being the first mass-market publisher to issue books by and about African Americans—Richard Wright’s Native Son, Lillian Smith’s Strange Fruit, and Ralph Ellison’s Invisible Man.

A

new american library

54
Q

Book publishers always have resisted any attempts by the government to limit freedom of expression. One of the first publishers to test those limits was

A

Grove Press

55
Q

Both books had been banned from the United States as obscene.

A

Lady Chatterley’s Lover by D. H. Lawrence

Tropic of Cancer by henry miller

56
Q

published the sexually explicit Lady Chatterley’s Lover by D. H. Lawrence (originally published in Italy in 1928), and in 1961 the company published Tropic of Cancer by Henry Miller (originally published in Paris in 1934).

A

grove

57
Q

chronicled the story of the leader of the African American nationalist movement, written by Alex Haley

A

Autobiography of Malcolm X

58
Q

an international business, and only two of the five leading companies (Reed Elsevier and Thomson/Reuters) have a corporate presence in the U.S. The other three companies are based in Europe.

A

book publishing

59
Q

“Publishers are increasingly worried about the leverage wielded by internet giants like Google, Apple and, especially, Amazon,” reports The New York Times.

A

wala tandaan mo lang

60
Q

“These companies have vast resources to invest in new technology, like digital sales platforms, and the size to let them negotiate better terms on prices.”

A

Google, Apple and, especially, Amazon

61
Q

process takes at least a year from the time a project is signed by an editor until the book is published, so publishers are always working ahead.

A

traditional publishing

62
Q

Publishers pay authors a – for their work

A

royalty

63
Q

Some authors submit manuscripts —- which means they send an unsolicited manuscript to a publishing house, hoping the publisher will be interested.

A

“over the transom,”

63
Q

most of the nation’s larger publishers refuse to read unsolicited manuscripts and accept only book proposals that agents submit

A

ala tandaan m lng

64
Q

is based on an established percentage of the book’s price and may run anywhere from 6 to 15 percent of the cover price of the book.

A

royalty amount

65
Q

Some authors receive an —-, which is an amount the publisher pays the author before the book is published.

A

advance

65
Q

Often an — negotiates the contract for the book, but some authors negotiate their own contracts.

A

agent

65
Q

In most cases, books start with the —- or the author’s agent, who proposes a book to a publishing house, usually with an outline and some sample chapters.

A

author

66
Q

Today the author is only one part of publishing a book. Besides the author, book publishing also requires

A

a product manager,
a content manager,
a designer,
a digital products editor, a manufacturing supervisor,
and the marketing department.

67
Q

seeks out potential authors and projects and negotiates an agreement with the author.

A

product manager

68
Q

also may represent the company at book auctions and negotiate sales of subsidiary rights,

A

product manager

69
Q

the rights to market a book for other uses—to make a movie, for example, or, in the case of a children’s book, to use the image of a character from the book on a toy.

A

subsidiary rights,

70
Q

oversees all the steps that turn a manuscript into a book—scheduling all the production steps, for example.

A

content manager

71
Q

use digital technology to create the way a book looks inside and out.

A

book designer

72
Q

a vital part of the book’s design.

A

cover

73
Q

decides what a book will look like inside and out.

A

designers

74
Q

chooses typefaces for the book; determines how the pictures, boxes, and headings will look; and decides where to use color.

A

designers

75
Q

Sometimes also help with the format for the e-book version of a text, which is different from the printed version.

A

designers

75
Q

also creates a concept—often more than one—for the book’s cover.

A

designers

76
Q

works with the author to create digital materials to enhance the book. This could be an e-book (electronic book) and/or an audiobook version of the printed book, plus other types of multimedia (such as instructional materials). For textbooks, this might mean developing a website where students can take sample quizzes and instructors can access videos and classroom exercises.

A

digital products editor

77
Q

an essential part of selling a book, involves advertising and promotion.

A

marketing

78
Q

account for more than half the books people buy.

A

adult and juvenile trade books

78
Q

visit retail bookstores and college campuses to tell book buyers and, in the case of textbooks, potential faculty adopters about the book.

A

sales representative

79
Q

make up another third of all books sold.

A

Textbooks used in colleges and elementary and high schools

80
Q

comprise the smallest category of published books.

A

Professional, scholarly, and self-published books (denoted as “Other”)

81
Q

typically cost less than print editions

A

e-books

82
Q

Most publishers now believe that creating e-books and audiobooks is the best way to increase industry income, but digital delivery requires a huge investment.

A

tandaan m

82
Q

Usually sold through bookstores and to libraries, and are designed to be read by the public, including hardcover fiction, current nonfiction, biography, literary classics, cookbooks, travel books, and art books.

A

trade books

83
Q

Also included under trade books are —- (such as detective series and romance novels), often published only as paperbacks and e-books.

A

mass market paperbacks

83
Q

can be anything from picture books for children just learning to read to novels for young adults.

A

juvenile trade books

84
Q

published for college students as well as elementary and secondary school students (the el-hi market).

A

textbooks

85
Q

a very important audience for book publishers

A

children

86
Q

Sometimes the only real difference between a textbook and a trade book is that textbooks include what publishers call—for example, test questions and chapter summaries with extra assignments.

A

apparatus

87
Q

is one that a university publishes. Most – are nonprofit and are connected to a university, a museum, or a research institution.

A

university press book

88
Q

usually reference books designed for a specific profession, such as an auto repair manual or an encyclopedia of veterinary terms.

A

professional books

89
Q

sold through direct mail, online, and in college bookstores.

A

scholarly books

90
Q

have introduced a service to help authors publish and distribute their own, self-published books. Authors handle all costs for publication and promotion and then list the books for sale online.

A

amazon and others

91
Q

introduced in the 1980s, — were a small sales category for book publishers, aimed at people who would rather listen to a book than read it, but today they are growing more popular.

A

audiobooks

92
Q

revived interest in the format because they are cheaper and easily available.

A

convenience of audiobooks

93
Q

Most publishers now believe — are the only way the book publishing business can maintain its income, which requires a huge investment in the cost of digital delivery, anticipating increased revenue in the future.

A

e-books and audiobooks

94
Q

means that today’s publishing giants are constantly looking for ways to increase their income, such as subsidiary and international rights, blockbuster books, and internet marketing.

A

consolidation

95
Q

are especially interested in, and will pay more to acquire, books with the potential for subsidiary and international rights sales.

A

publishers

96
Q

The rights to produce a video game or a movie version of a book, for example, are subsidiary rights.

A

subsidiary rights.

97
Q

In the 19th century, the number of books that individual readers bought determined a book’s profit.

A

rembor

98
Q

Today, — also come from the sale of subsidiary rights to movie companies, book clubs, foreign publishers, paperback reprint houses, video game makers, and e-book publishers.

A

profits

99
Q

Selling a lot of copies of one book is easier and cheaper than selling a few copies of many books. This is the concept behind publishers’ eager search for — books.

A

blockbuster

100
Q

Publishers are attracted to best-selling authors because usually they are easy to market. Brand loyalty draws loyal readers to buy every book by a favorite author, so publishers can capitalize on an author’s media visibility, which helps sell their books.

A

tandaan m

101
Q

Until 2010, the big chains, such as – accounted for more than half the bookstore sales of trade books.

A

Borders and Barnes & Noble,

102
Q

They brought mass-marketing techniques to the book industry, offering book buyers an environment that was less like the traditional cozy atmosphere of an independent bookstore and more like a department store.

A

Borders and Barnes & Noble,

103
Q

But in 2010, Barnes & Noble reported declining sales at its retail outlets, and in 2011 Borders filed for bankruptcy protection. Eventually all the Borders bookstores closed, leaving Barnes & Noble as today’s only U.S. chain bookstore.

A

The reason? Internet booksellers, primarily the online retailer Amazon, rapidly stole business from chain bookstores and independent booksellers.

104
Q

Even books that are published by smaller publishing houses today can easily reach online buyers through Amazon. For blockbusters and specialty books alike, the — is an essential outlet.

A

volume retailer

105
Q

The nation’s large publishing houses (those with 100 or more employees) publish most of the books sold each year, but some of the nation’s publishers are small operations with fewer than five employees. These publishers are called

A

small presses

106
Q

they counterbalance the corporate world of large advances and multimedia subsidiary rights.

A

small presses

107
Q

Small presses do not have the budgets of the large houses, but their size means they can specialize in specific topics, such as the environment or bicycling, or in specific types of writing that are unattractive to large publishers, such as poetry.

A

rembeR

108
Q

the most important elements of small press success.

A

Specialization and targeted marketing

109
Q

a major factor in all aspects of book publishing.

A

technology

110
Q

w Expanded the book market
Introduced competitive pricing

A

internet retailing

111
Q

the nation`s one remaining book chain

A

barnes and noble

112
Q

they pay royalty to authors (6-15% of cover price)

A

publisher

113
Q

sell titles to all markets

A

sales representative

113
Q

proposes a book to a publisher

A

author

114
Q

seeks out potential authors and projects, in charge of negotiating agreements with the author

A

product / production manager

115
Q

oversees all steps from manuscript to book

A

Content manager -

116
Q

. The accessibility of e-books and audiobooks, because of their storage size and lower costs, make schools and libraries a huge potential market, but publishers still face competition from all other mass media available to today’s readers and viewers.

A

pls

117
Q

U.S. book publishers produce about – book titles every year.

A

200,000

118
Q

expanded royalty protection to foreign writers, which also benefited American authors.

A

The International Copyright Law of 1891

119
Q

Early publishers widened their audience by publishing

A

political pamphlets, novels, poetry, and humor.