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MKT160 > Magazines > Flashcards

Magazines Flashcards

1
Q

Published since 1925, one of the nation’s most successful magazines

A

The New Yorker

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2
Q

Primary showcase for American writers

A

The New Yorker

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3
Q

Launched in the 1950 and ranked among the nation’s most profitable magazine brands

A

Sports Illustrated

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4
Q

One of the first magazines to succeed by targeting a specific audience - sports fans

A

Sports Illustrated

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5
Q

more than 50 years after the birth of the colonies’ first newspaper, magazines entered the American media marketplace

A

1741

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6
Q

The U.S. magazine industry began in 1741, in______. when Benjamin Franklin and Andrew Bradford raced each other to become America’s first
magazine publisher.

A

Philadelphia

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7
Q

Franklin wanted to publish the country’s first magazine, but Bradford issued his American
Magazine first, on ____.

A

February 13, 1741

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8
Q

Franklin’s first issue of ____ came out three days later.

A

General Magazine

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9
Q

Like colonial newspapers, early magazines primarily provided an outlet for ______.

A

political expression

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10
Q

became America’s only national
medium to travel beyond local boundaries, and subscribers depended on them for news, culture, and entertainment.

A

magazines

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11
Q

The magazine that first reached a large audience was _______, started in 1821.

A

The Saturday Evening Post

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12
Q

Magazines like ### reached a wide readership with their general interest content, but many other audiences were available to 19th-century publishers, and they spent the century locating their readers.

A

The Saturday Evening
Post

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13
Q

Four enduring topics that expanded the magazine audience in the 1800s

A

women’s issues, social crusades, literature and the arts, and politics.

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14
Q

A central figure in the history of women’s magazines in America was

A

Sarah Josepha Hale.

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15
Q

In 1830, _____ was the first publisher to capitalize on a female audience.

A

Louis A. Godey

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16
Q

Women, most of whom had not attended school, sought out ______ for advice on morals, manners, literature, fashion, nutrition, and taste.

A

Godey’s Lady’s Book

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17
Q

When her husband died in 1822, Sarah Josepha Hale began submitting poems to magazines to earn money to support herself and her five children. Her poem ### brought her to the attention of Louis
A. Godey.

A

“Mary Had a Little Lamb,”

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18
Q

As the editor of Godey’s for 40 years, beginning in 1837, she actively supported higher education and property rights for women.

A

Sarah Josepha Hale

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19
Q

As the editor of Godey’s for 40 years, beginning in 1837, she actively supported higher education and property rights for women.

A

Sarah Josepha Hale

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20
Q

credited with
leading a crusade against dangerous medicines.

A

The Ladies’ Home Journal

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21
Q

Many of the ads in women’s magazines in the 1800s were for patent medicines

A

Faber’s Golden Female Pills & Ben-Yan

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22
Q

(“successfully used by prominent ladies for female irregularities”)

A

faber’s golden female pills

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23
Q

promised to cure “all nervous debilities.”

A

ben-yan

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24
Q

(unregulated over-the-counter “cures”)

A

patent medicines

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25
Q

was the
first magazine to refuse patent medicine ads.

A

The Ladies’ Home Journal

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26
Q

Founded in 1887 by Cyrus Curtis, the ___ launched several crusades.

A

Journal

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27
Q

Founded in 1887 by Cyrus Curtis, the ___ launched several crusades.

A

Journal

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28
Q

who founded the journal in 1887

A

cyrus curtis

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29
Q

It offered columns about women’s issues, published popular fiction, and even printed sheet music.

A

the journal

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30
Q

Journal editor ____ began his crusade against patent medicines in 1892, after he learned that many of them contained more than 40 percent alcohol.

A

Edward Bok

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31
Q

revealed that a medicine sold to soothe noisy babies contained morphine.

A

edward bok

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32
Q

Other magazines joined the fight against fraudulent ads, and partly because of Bok’s crusading investigations, Congress passed the ____

A

Pure Food and Drug Act of 1906.

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33
Q

An important successor to Godey’s Lady’s Book and The Ladies Home
Journal is

A

Ms. Magazine,

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34
Q

cofounded in 1971 by ??? to promote feminist causes.

A

Gloria Steinem

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35
Q

cofounded in 1971 by ??? to promote feminist causes.

A

Gloria Steinem

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36
Q

American magazines began to seek a literary audience by promoting the nation’s writers.

A

mid 1800s

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37
Q

Two of today’s most important literary magazines-Harper’s and The Atlantic-began publishing in the

A

1850s

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38
Q

known today as Harper’s, first published in 1850 and is the nation’s oldest continuously published monthly magazine.

A

Harper’s New Monthly
Magazine,

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39
Q

The American literary showcase grew when … appeared in 1857 in Boston.

A

The Atlantic monthly

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40
Q

The American literary showcase grew when … appeared in 1857 in Boston.

A

The Atlantic monthly

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41
Q

The magazine’s purpose was “to inoculate the few who influence the many.”

A

the atlantic monthly

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42
Q

still publishing literary criticism and promoting political debate in print and digital editions.

A

harper’s and the atlantic

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43
Q

provided a forum for public debate by scholars and critical observers.

A

political magazines

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44
Q

Two of the nation’s progressive political magazines that began in the 19th and early 20th centuries have endured:

A

The Nation and The Crisis.

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45
Q

founded by abolitionists in 1865, is the oldest continuously published opinion journal in the
United States, offering critical literary essays and arguments for progressive change.

A

the nation

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46
Q

when was the nation founded

A

1865

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47
Q

This magazine has survived a succession of owners and financial
hardships.

A

the nation

48
Q

Published today by a foundation in print and digital editions, …. is supported by donors, subscribers, and commercial advertising.

A

the nation

49
Q

An important organization that needed a voice at the beginning of the 20th century was the

A

National Association for the Advancement of Colored People (NAACP).

50
Q

For 24 years, beginning in 1910, that voice was W.
E. B. Du Bois, who founded and edited the organization’s monthly magazine, ___

A

The crisis

51
Q

began The Crisis as the official monthly magazine of the NAACP.

A

W. E. B. Du Bois,

52
Q

In zzzz, he attacked discrimination against African American soldiers during World War I, exposed Ku Klux Klan activities, and argued for African American voting and housing rights.

A

the crisis

53
Q

Before Congress passed the … newspapers traveled through the mail free while magazine publishers had to pay postage.

A

Postal Act of 1879,

54
Q

gave magazines second-class mailing privileges and a cheap mailing rate. This meant quick, reasonably priced distribution for magazines, and today magazines still travel on a preferential postage rate.

A

the postal act

55
Q

Colorful, campaigning journalists began investigating big business just before the turn of the 20th century. These writers became known as

A

muckrakers

56
Q

The strongest editor in the first 10 years of the 20th century was legendary magazine publisher

A

Samuel S. McClure

57
Q

founded McClure’s Magazine in 1893.

A

Samuel S. McClure

58
Q

important to the Progressive era in American politics, which called for an end to the close relationship between government and big business.

A

McClure and his magazine

59
Q

To reach a large readership, McClure priced his new monthly magazine at ___ an issue, while most other magazines sold for 25 or 35 cents.

A

15 cents

60
Q

She wrote a 19-part series for the magazine, which eventually caused the U.S. government to file anti-monopoly charges against the company.

A

muckraker Ida Tarbell

61
Q

coined the term muckraker in 1906 when he compared reformers like Tarbell and Steffens to the “Man with the Muckrake” who busily dredged up dirt in John Bunyan’s book Pilgrim’s Progress.

A

President Theodore Roosevelt

62
Q

cited as America’s original investigative reporters.

A

the muckrakers

63
Q

By____, many reforms sought by the muckrakers had been adopted, and this type of magazine journalism declined.

A

1910

64
Q

Magazines in the ____ matured and adapted to absorb the invention of radio and then television.

A

first half of the 20th century

65
Q

best exemplify these two types of American magazine publishers in the first half of the 20th century.

A

Harold Ross / Henry Luce

66
Q

founding editor of The New Yorker

A

Harold Ross

67
Q

started Time Inc.,

A

Henry Luce

68
Q

launched the wittiest group of writers that ever gathered around a table at New York’s Algonquin Hotel.

A

Harold Ross - The New Yorker

69
Q

The “witcrackers,” who met there regularly for lunch throughout the 1920s, included humorists Heywood Broun, Robert Benchley, Dorothy Parker, Alexander Woollcott, James Thurber, and Harpo Marx. Because they sat at a large round table in the dining room, the group came to be known as the

A

Algonquin Round Table.

70
Q

After one owner—the Fleischmann family—and only two editors in 60 years, The New Yorker was sold in 1985 to

A

Advance Publications,

71
Q

the parent company of one of the nation’s largest magazine groups, Condé Nast.

A

Advance Publications,

72
Q

continues to be the primary showcase for contemporary American writers and artists.

A

the New Yorker

73
Q

the singular giant of 20th-century magazine publishing.

A

henry luce

74
Q

Unlike Harold Ross, who sought a sophisticated, wealthy audience, ____ wanted to reach the largest possible readership.

A

Luce

75
Q

Luce’s first creation

A

Time magazine

76
Q

Luce founded time magazine in 1923 with his Yale classmate

A

Briton Hadden.

77
Q

became the foundation of Luce’s media empire, which also launched Fortune, Life, Sports Illustrated, Money, and People.

A

the brash newsmagazine

78
Q

Luce’s magazine fostered a Life magazine look-alike called

A

Ebony,

79
Q

an African American magazine introduced in the 1940s by John H. Johnson.

A

ebony

80
Q

introduced ebony

A

John H. Johnson.

81
Q

also launched Jet magazine.

A

the johnson chain

82
Q

early sites of possibility,”

A

ebony and jet

83
Q

gave an up close and personal look, through visuals and written word, at Black musicians, models, writers and other celebrities who were underplayed or downright ignored by other media.”

A

ebony and jet

84
Q

In _____ Jet magazine became an online-only publication,

A

June 2014,

85
Q

in ____ Ebony filed for bankruptcy and shut down.

A

2019

86
Q

In the …., television started offering Americans the same type of general interest content that magazines provided, and general interest magazines collapsed.

A

1950s

87
Q

Women’s Health advertises fitness gear and vitamin supplements. This is called _________ which magazines traditionally have been able to accomplish more effectively than any other advertising medium.

A

targeting an audience,

88
Q

In —–, for the first time, the price paid for individual magazine companies and groups of magazines bought and sold in one year reached $1 billion.

A

1984

89
Q

Today’s magazines can be categorized into three types:

A

Consumer magazines.
Trade, technical, and association magazines.
Corporate magazines.

90
Q

People, Men’s Health, and Cosmopolitan.

A

Consumer magazines.

91
Q

refers to all magazines sold by subscription or individually at newsstands, supermarkets, and bookstores. Most magazines published today are consumer magazines, which carry advertising and are intended to make a profit.

A

Consumer magazines.

92
Q

form a very small part of magazine publishing, and mainly are used to promote the companies and associations that publish them.

A

Trade, technical, and association magazines.
Corporate magazines.

93
Q

is a trade magazine, published as “a business guide for small animal practitioners,” Veterinary Practice Management

A

Veterinary Practice Management

94
Q

an association magazine published by the National Audubon Society for its members.

A

audubon magazine

95
Q

produced by businesses for potential customers and stockholders, usually without advertising. Their main purpose is to promote the company.

A

Corporate magazines

96
Q

handles all the magazine’s content, except the advertisements.

A

editorial department,

97
Q

Magazine editors work in this department, and they decide the subjects for each magazine issue, oversee the people who write the articles, and schedule the articles for the print and digital editions.

A

editorial department,

98
Q

Designers who determine the “look” of the magazine and the magazine’s digital access site are considered part of the dept as well as the artists and photographers who provide illustrations and photographs

A

editorial department,

99
Q

manages subscription information. Workers in this department, usually contracted, oversee new subscriptions and handle address changes and cancellations.

A

circulation department

100
Q

responsible for finding advertisers for the magazine. Advertising employees, including designers, help format the ads to be consistent with the magazine’s style.

A

advertising department

101
Q

manage the magazine’s production and delivery to readers. This often includes contracting with an outside company to print the magazine and to manage digital delivery.

A

Manufacturing and distribution

102
Q

takes care of the organizational details—the paperwork of hiring and paying the bills, for example.

A

administration

103
Q

provide more than half a magazine’s income, tension often develops between a magazine’s advertising and editorial staff.

A

advertisers

104
Q

an independent agency of print media market research, verifies and publishes circulation data for member magazines.

A

The Alliance for Audited Media (AAM)

105
Q

Advertisers use … figures to help them decide which magazines will reach their preferred audience.

A

AAM

106
Q

figures (how many readers each magazine has) determine how much the magazine can charge for its ads.

A

Circulation

107
Q

In______, for the first time, the number of magazines published in the United States stopped growing, and today the number is declining.

A

1990

108
Q

an important part of the women’s magazine market are ______ like Woman’s Day,

A

point-of-purchase magazines

109
Q

The News Media Alliance estimates that people keep a magazine issue an average of _____ and that each issue has at least four adult readers on average.

A

17 weeks

110
Q

launched a successful lifestyle magazine called O, The Oprah Magazine.

A

Oprah Winfrey

111
Q

are an important source of visibility and income for magazines. Today’s newsstands now offer bookazines, formatted like a magazine but dedicated to a single, popular subject such as Chicken Dinners, Getting Rich, and Anti-Aging.

A

Newsstand sales

112
Q

two largest magazine media companies in the country today,

A

Dotdash Meredith and 360media,

113
Q

Four of the most popular digital magazines in the U.S. are published online only:

A

WebMD Magazine AARP The Magazine (a publication of the American Association of Retired Persons) Allrecipes and Taste of Home.

114
Q

was one of the first magazines to offer its content online, including a feature that gave readers access to internet conferences with editors and newsmakers and forums where readers could post messages related to topics covered in each issue.

A

business week

115
Q

also make it possible for someone to publish a magazine online only, dedicated to a small audience, without the expense of mail or store distribution.

A

economics of digital publishing

116
Q

was the number one digital magazine in America and continues today, targeted for readers eager to follow the latest advancements in technology.

A

wired

117
Q
A

MKT160 (5 decks)

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