Marxist Perspective

Question 1

Cornford and Robins (1999)

Answer 1

argue that digital media is owned by capitalists who not only want to make profit but also to ideologically control the masses. The media is powerful in shaping the ideas of the population

Question 2

Bagdikian (2014)

Answer 2

the media is owned by a smaller and smaller number of media moguls who influence the content and organisation of their media with their conservative values

Question 3

Murdoch - media ownership

Answer 3

Rupert Murdoch owns over a fifth of media companies and thus is the owner of the means of production. Due to his power, he has the ability to influence people’s lives with snag they watch, shaping their ideas.

Question 4

Garside (2014)

Answer 4

the average adult spends 8hrs 41 minutes consuming media and communications daily. This gives a large opportunity to internalising the capitalist ideology

Question 5

Cornford and Robins - surveillance

Answer 5

they see DC as a way of capitalism controlling people more subtly through their use of various social media as a guise of protecting people from extremism and criminal acts