Cultural Homogenisation And Cultural Defence

Question 1

Mohammadi (1996)

Answer 1

points out that the simple image of western media and cultural domination is exaggerated and ignores complex interactions that occur between different cultures

Question 2

Giddens (1991)

Answer 2

points to a process of ‘reverse colonisation’ where it’s not the western powers domination less powerful groups culturally but the other way around

Question 3

Croteau and Hoynes (1997)

Answer 3

argues that global digital media companies have been forced to take into account local practices and adapt their material accordingly