Markterschliessung Flashcards

1
Q

eine Strategie verfolgen

A

to persue a strategy

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2
Q

Probleme loesen

A

solve problems

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3
Q

Ziele definieren

A

to define objectives

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4
Q

Ziele verfolgen

A

to persue aims/objectives

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5
Q

der Zusatsznutzen

A

additional use/advantage

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6
Q

die Interessengruppe,-n

A

stakeholders

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7
Q

der Hersteller,-

A

manufactuer

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8
Q

der Dienstleister,-

A

service provider

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9
Q

das Marktpotential,-e

A

market potential

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10
Q

der Großhandeler,-

A

wholesale dealer

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11
Q

der Einzehandel,-

A

retail

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12
Q

die Sortimentsgestaltung,-en

A

variety of goods/range

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13
Q

der Vertriebspartner,-

A

distribution partner

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14
Q

die Verkaufsförderung,-en

A

sales promotion

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15
Q

der Absatzweg,-e

A

distribution channel

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16
Q

die Kauftkraft,-äe

A

purchasing power

17
Q

der Mitbewerber,-e

A

competitor

18
Q

die Konkurrenz,-en

A

competitor

19
Q

der Konkurrent,-en

A

competitor

20
Q

das Verbrauchverhalten,-

A

consumer behaviour

21
Q

der Verbrauchswunsch,-üe

A

consumer needs

22
Q

die Öffentlichkeitsarbeit

A

PR

23
Q

die Vertriebsorganisation,-en

A

distributor/sales organisation

24
Q

der Endverbraucher

A

end-user

25
Q

der Konsument

A

consumer

26
Q

der Streuverlust,-e

A

wastage

27
Q

die Verkaufsförderung ,-en

A

sales promotion

28
Q

der Rücklaufwert,-e

A

response rate

29
Q

das Ergebnis,-se

A

event

30
Q

das Absatz,-äe

A

sales

31
Q

die führende Marktposition

A

leading position in the market

32
Q

das Sortiment erweitern

A

to enlarge the range of products