AIDA Flashcards

1
Q

der Werbespruch, -sprueche

A

slogan

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2
Q

die Schriftgroesse

A

font size

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3
Q

die Botschaft

A

message

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4
Q

die Schriftart

A

font

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5
Q

der Rand

A

margin

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6
Q

das Satzzeichen

A

punctuation mark

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7
Q

der Hingucker

A

eye catcher

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8
Q

das Fangfoto

A

eye catcher

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9
Q

das Werbemittel

A

advertising

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10
Q

die Zeitungsanzeige

A

newspaper advert

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11
Q

der Werbespot

A

commercial/tv spot

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12
Q

die Aufmerksamkeit

A

attention

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13
Q

die Aufmerksamkeit auf etwas lenken/erregen

A

to draw attention to sth

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14
Q

das Interesse wecken

A

to arouse interest

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15
Q

der Wunsch

A

wish, desire

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16
Q

den Wunsch wecken

A

to arouse a desire

17
Q

den Wunsch hegen

A

to cherish a desire

18
Q

die Handlung

A

action

19
Q

die Wirkung (auf)

A

effect (on)

20
Q

das Unternehmen

A

enterprise

21
Q

die Zielgruppe

A

target group

22
Q

die Plakatwerbung

A

poster

23
Q

der Hintergrund

A

background

24
Q

karg

A

barren

25
Q

der Konzern

A

company group