Markets (AI) Flashcards
1
Q
what are the 4 P’s that the marketing mix consists of
A
Product
Price
Promotion
Place
2
Q
what are the 3 things the design mix consists of
A
Cost
Functionallity
Asthetics
3
Q
what changes the design mix to change
A
Social trends - changing patterns in consumer behaviour that are reflected in changing consumer demands.
Concerns over resource depletion - consumers are more aware than ever of products that are made through the destruction of the natural environment. Consumers have moved against environmentally destructive products.
