Marketing mix and marketing strategy Defenitions

Question 1

marketing strategy

Answer 1

A medium to long term plan that is implemented by the marketing department to achieve the business corporate objectives.

Question 2

Marketing mix

Answer 2

The control of 4 elements to ensure that the product is suitable for potential customers.

Question 3

Design mix

Answer 3

The combination of 3 factors needed to create an effective design i.e. aesthetics, function and cost.

Question 4

Social trends

Answer 4

changing patterns in consumer behaviour that are reflected in changing consumer demands.

Question 5

Ethical sourcing

Answer 5

Involves the business buying materials that are produced using fair working conditions / pay and minimal impact on the environment.