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BMF > marketing unit 3 test > Flashcards

marketing unit 3 test Flashcards

1
Q

any paid form of non-personal promotion by an identified
sponsor

A

Advertising

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2
Q

Types of advertising

A

Promotional Advertising
Institutional Advertising

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3
Q

advertising that attempts to create a favorable
impression of a business

A

Institutional Advertising

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4
Q

-advertising a specific good/service attempting to increase sales

A

Promotional Advertising

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5
Q

4 Advertising Drawbacks

A

1.Mass medium, so it isn’t individualized

  1. Very Expensive
  2. Can be inefficient – reader or listener may not be customer or may not be exposed to advertising
  3. Difficult to determine effectiveness
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6
Q

the agencies, means or instruments used to convey messages to the public

A

Advertising Media

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7
Q

Types of advertising media

A

1.Print Advertising
2.Outdoor Advertising
3.Broadcast Media
4.Specialty Media

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8
Q

-a written advertising message

A

Print Advertising

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9
Q

examples of print advertising

A

a. Newspaper
b. Magazine
c. Direct Mail
d. Directory

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10
Q

Outdoor Advertising

A

a. Signs
b. Posters
c. Billboards
d. Spectaculars
e. Transit

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11
Q

Types of transit

A

a. Buses
b. Cabs
c. Mass Transit (Subways/DART)
d. Mobile billboards

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12
Q

-the ultimate form of Mass Media

A

Broadcast Media

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13
Q

Types of Broadcast Media

A

a. Television
b. Radio
c. Internet

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14
Q

3 forms of Specialty Media

A
  1. Premiums
  2. Giveaways
  3. Incentives
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15
Q

-low cost items given to consumers at a
discount

A

Premiums

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16
Q

-items given to consumers for free on a trial
basis

A

Giveaways

17
Q

awards or rewards to motivate and encourage
consumer to purchase items

A

Incentives

18
Q

is cost-sharing arrangement whereby manufacturer or
wholesaler and local advertiser pay jointly for advertising

A

Cooperative Advertising

19
Q

an independent business that specializes in designing and placing advertising for other businesses for a fee

A

Advertising Agency

20
Q

an advertising department within a business that develops and places advertising for their own

A

In-House Advertising

21
Q

AIDA Advertising Formula

A

Attention
Interest
Desire
Action

22
Q

-get viewer’s attention in first 3 seconds
-what is your main selling point

A

Attention

23
Q

-viewer must want to watch commercial
-what will product do for me
-do I want/need this product

A

Interest

24
Q

-I like this product
-I want this product
-this product could solve my need/want

A

Desire

25
Q

-commit to purchasing product
-buying the product

A

Action

BMF (6 decks)

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